Senior Content Writer

1 week ago

Singapore IN2 MARKETING & CONSULTING PTE. LTD. Full time

**A. **Job Purpose**
As Senior Content Writer is in charge of the agency’s copy execution for campaigns, content and projects in line with clients’ brand guidelines.

**B. **Roles and Responsibilities**
**1. **Roles and Responsibilities - Copywriting**
Lead the team in projects and pitches

Brainstorm original ideas and content directions with the Creative and Strategy Teams to solve clients’ business problems

Understand the marketing objectives and craft the intended messages

Develop editorial contents to meet KPI of campaigns

Write engaging long-form and short-form copy for web and mobile, digital and social media advertisements, eDMs, direct mailers, interactive and shop displays, and creative assets for events and conferences

Ensure copy standards comply with clients’ brand guidelines and style guides

Edit and proofread copy for spelling, grammar and tone of voice

Work with Designers in ensuring creative assets are executed as planned

2. Roles and Responsibilities 2 - Leadership

Act as the brand guardian for our clients and perform QC on the Copy Department's work to ensure each asset is proofread and error free

Lead the Copy Department and provide copy leadership to all writers

Plot learning path for senior and junior writers under his charge

Mentor and inspire the copywriters as well as the broader creative team

Identify areas the team can improve as it continues to grow and adopt new technologies to engage audiences, and guide the team to adapt to these changes

**C. **Qualifications and Experience**
Diploma or bachelor’s degree in Mass Communications or its equivalent

Proficiency in Microsoft Office - Word and PowerPoint

At least five years of experience as a creative leader with management and supervisory skills

**D. **Knowledge, Skills and Attributes**
A passion to bring new ideas to life

Strong in conceptualisation and content direction

Competent in B2B and B2C content writing

Knowledge of SEM and SEO techniques for content optimisation

Well-versed in digital and social media, as well as analytics

Highly responsible and able to work under pressure

Meticulous with the quality of work delivered

Excellent communication and presentation skills

Strong visualisation skill with a keen eye for design and layout

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