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Strategic Partnership Lead

3 weeks ago

Singapore CRESTAR INDUSTRIES PTE. LTD. Full time

**Job Title: Strategic Partnerships Lead**

**Location**:Singapore
**Department**:Marketing & Communications
**Reports to**:Assistant General Manager

**_About Us _**

At Crestar, we don’t just move air — we move ideas. As a leader in ceiling fan innovation and energy-efficient climate solutions, we’ve been helping homes and businesses stay comfortable, stylish, and sustainable for over 20 years. Now, we’re looking for a communications pro who can help us tell our story with clarity, consistency, and purpose.

**_The Role _**

As a **Strategic Partnerships Lead**, you'll shape how our brand is perceived — both inside the company and out in the world. From crafting executive messaging to supporting product launches and managing media relationships, you’ll play a key role in building trust, excitement, and alignment across all touchpoints.

**_Key Responsibilities _**
- Develop and execute internal and external communication strategies that align with business goals and brand identity
- Write and edit a range of content, including press releases, executive speeches, newsletters, social media posts, and internal announcements
- Partner with leadership, HR, and marketing teams to ensure consistent messaging and tone
- Serve as a point of contact for media inquiries and press opportunities
- Coordinate with agencies for PR campaigns or special projects
- Monitor media coverage and measure communication effectiveness
- Manage crisis communications and maintain brand reputation in times of uncertainty
- Help foster a culture of transparency and engagement within the company
- Point of contact and support for all AI (Artificial Intelligence) and ESG (Environmental, Social and Governance) related matters

**_Qualifications _**
- Diploma/Bachelor’s degree in Communications, Public Relations, Marketing or a related field
- 3-5 years of experience in corporate communications, PR, or internal comms (experience in manufacturing or consumer products a plus)
- Excellent writing, editing, and storytelling skills
- Comfortable working in fast-paced, evolving environments — **you're great at dealing with ambiguity**:

- Strong interpersonal skills and ability to collaborate across departments
- Familiarity with media monitoring tools, content management systems, and digital comms platforms

**_Bonus Points _**
- Experience supporting executive communications or thought leadership
- A passion for sustainability, energy efficiency, or home innovation
- An eye for design or visual storytelling

**Why Join Us?**

We’re a growing team where your voice matters and your work makes an impact. You’ll help shape the way we communicate as a brand — and as a culture. Plus, you get to say you work for a company that makes rooms cooler. Literally.