Ecommerce Senior Specialist

4 days ago

Singapore Nestle Full time

**Position Snapshot**:
**Location: Changi Business Park, Singapore**:
**Company: Nespresso Singapore**:
**Type of contract: Permanent**:
**Position Summary**:
**Joining Nespresso means embarking on a unique adventure within a growing, innovati ve company. At Nespresso, you will learn about our passion for perfection and for the exceptional, and about our values, which are guided by this same passion: Nespresso excellence.**:
**We are looking for an eCommerce Senior Specialist to be part of our exciting Customer Experience online journey. In this role, you will manage and continuously optimize the B2C and B2B eBoutiques' performance and operations to deliver on sales, new member acquisition and customer satisfaction targets. You will deliver relevant and consistent best in class customer journeys across Nespresso D2C online touchpoints (website and mobile app), define and coordinate the overall eMerchandising plans including A/B testing and personalisation based on the campaign plans and Commercial initiatives. In addition, you will be responsible for the project management of new features and services deployment (such as new website launch), working with different channels and departments to ensure timely and successful launch.**:
**A day in the life of...**:

- Ensure a consistent, contextual & relevant onsite journey across all platforms with focus on customer journey optimisation, A/B testing, personalisation and CRM segmentation.
- Define, plan & coordinate eMerchandising activities based on brand and commercial objectives
- Develop content strategy and copy to communicate on our products and brand
- Coordinate the planning and integration of all customer journeys, product launches and campaigns into the content management system (copy, visuals, banners).
- Oversee digital asset management, ensuring they are inline with the Nespresso brand identity.
- Support the eCommerce manager to analyse and monitor sales performance vs targets, onsite traffic, customer satisfaction and provide insights and recommendations to improve sales, onsite experience and optimise traffic engagement
- Define A/B testing and personalisation plans for online customer journeys and eMerchandising aimed at maximising customer engagement, sales and customer satisfaction
- Act as the eCommerce representative in all projects definition and planning initiatives to ensure the consistency of all experiences delivered on digital boutiques.
- Ensure full alignment and effective activity planning with the identified eCommerce stakeholders in all relevant teams from CRC, supply chain to marketing.
- Manage and coordinate the eCommerce projects portfolio, ensure proper project management from pre-alignment with HQ counterparts, local set-up, test, final publishing and post-mortem analysis.
- Works with all other departments to define and plan their projects that have an online dimension.
- Manage and plan resources for Market Acceptance Tests in coordination with local IS stakeholders
- Manage the yearly plan execution in cooperation with local and HQ eCommerce teams including campaigns integration, new features implementation and platform roll-out
- Participate in the roll-out of new personalized user experience in cooperation with CRM and eBusiness team.
- Share best practise, monitor local competitive solutions and participate in the definition of tomorrow’s next generations of eCommerce solutions.
- Monitor local eCommerce market's standards and innovations to ensure our eCommerce Channel is at or exceeds the best customer experiences.
- Build recommendations / business case studies to feedback and influence the HQ eCommerce roadmap evolution.

**What will make you successful**:

- Business or Commercial Degree in a related field
- 4 years’ experience in managing eCommerce platforms (eMerchandising, A/B testing, Personalisation, online customer journeys & Content Management Systems)
- Webmastering experience a strong plus
- Project Management (PM Certification a plus) and strong commercial acumen
- Experience in SEO strategy and optimization
- Experience in Web Analytics
- Google Analytics Certification a plus
- Experience in working with CRM to define customer focused online experiences
- Understanding of the online acquisition activities and their impact on eCommerce sites
- Experience in developing content strategy and copywriting
- People management experience a plus (no direct report)
- Knowledge in HTML, CSS, Javascript, experience across multiple CMS & photoshop tools
- Proven experience in working and influencing people, teams/functions not in direct reporting line.

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