Assistant Digital Marketing Manager
1 week ago
Key Responsibilities:
Social Media Management:
- Develop and execute social media strategies to increase engagement, followership, and brand awareness.
- Create compelling content (including graphics, videos, and written posts) tailored to different platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Monitor UA social media channels, including Facebook Community Group and Discord, respond to comments, messages, and inquiries promptly, and maintain a positive online presence.
- Analyze social media metrics and performance data to optimize content and strategies for maximum impact.
Website Management:
- Manage and update the organization's website with fresh and engaging content, ensuring accuracy, relevance, and alignment with branding guidelines.
- Work closely with a team of web development volunteers to implement necessary changes, updates, and improvements.
- Utilize SEO best practices to enhance website visibility and drive organic traffic.
- Monitor website analytics to track performance and user behavior, making data-driven decisions to improve user experience and achieve marketing goals.
Paid Digital Advertising:
- Manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels.
- Develop and implement strategies for Google Search Ads to increase visibility, drive traffic, and maximize conversions.
- Monitor advertising budgets, performance metrics, and ROI, adjusting strategies as needed to optimize campaign effectiveness.
- Stay updated on industry trends and best practices in paid advertising, incorporating new opportunities and techniques into campaigns.
Collaboration and Reporting:
- Collaborate with cross-functional teams including fundraising, communications, and program management to ensure alignment of digital marketing efforts with organizational goals.
- Provide regular reports and analysis of digital marketing performance, highlighting key insights and recommendations for improvement.
- Stay updated on industry trends, best practices, and emerging technologies in digital marketing, and incorporate them into strategies as appropriate.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with specific experience in managing Google Search Ads campaigns and Meta Business Platform
- Strong understanding of digital marketing principles, including SEO, SEM, content marketing, and analytics.
- Familiar with content editing tools such as Canva, Adobe Creative and video editing software such as Capcut
- Excellent written and verbal communication skills, with the ability to create engaging content and convey messages effectively.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinking and problem-solving skills, with a keen attention to detail.
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
- Experience of managing staff and volunteers preferred but not essential.
- Passion for the mission and values of UA.
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