Senior E-mobility Marketing Executive

**Location**

Singapore, Central Singapore

**Job Type**

Contract

**Salary**

$3,500 - $3,800 Per Month

**Date Posted**

6 hours ago

Additional Details

**Job ID**

9870

**Job Views**

11

Roles & Responsibilities

**Purpose**

The Shell Singapore Mobility business serves more than 300,000 customers on a monthly basis across 57 sites in Singapore. With a customer ambition of being the “Most Loved Mobility Retailer in Singapore”, it is imperative for the business to evolve beyond traditional fuel options and keep up with emerging e-mobility trends.

Vehicle electrification is gathering pace globally with the International Energy Agency anticipating that there may be 300 to 400 million EVs on the road globally by 2040. In Singapore, the government have also announced its ambition to phase out ICE vehicles by 2040 and has an aggressive plan to install 28,000 EV chargers at public locations by 2030.

The e-Mobility Marketing Executive will play a key role in the implementation of the e-Mobility strategy as part of the core e-Mobility team, ensuring that Mobility Singapore continues to remain relevant to the communities we serve and deliver on Shell’s ambitions to be an Energy Transition leader.

**Purpose**:

- Assist the e-Mobility Manager to achieve e-Mobility volume by securing early electron demand from partners and driving the deployment of EV charging infrastructure for work and destination locations.
- Project management to deliver key e-Mobility marketing campaigns, including co-branded campaigns with major global partner brands
- Work with marketing managers to oversee the management of the overall SG e-Mobility portfolio and customer value propositions (CVPs), and develop and execute new CVPs in a constantly evolving space

**Responsibilities**:

- Responsible for day-to-day operations of e-Mobility marketing campaigns to drive education, awareness and usage of Shell Recharge and build customer brand experience, by delivering marketing and Public Relations campaigns, including:

- Planning, organising and overseeing advertising and communication campaigns to meet business goals and campaign objectives
- Close collaboration across a variety of internal business partners, including Sales and Operations, Brand & Communications, Non-Fuels Retailing etc.
- Maintaining relationships with agencies and suppliers to ensure seamless and on-budget delivery of campaigns
- Working with Customer Ops team to manage customer feedback/complaints to e-Mobility marketing campaigns or other related matters
- Collaborate with managers in preparing and monitoring of campaign expense reports
- Monitoring progress of campaigns and coordinate with communications agency to monitor and develop competitive reports, analyse and track campaign media effectiveness and efficiencies
- Regularly review and refresh evergreen initiatives
- Support the account management of key partner brands for Shell Recharge marketing and promotions to maximise value from such partnerships, including
- Support in deal-making process with the counterparty, such as contracting and sales engagements
- Coordinating with partners on the development and execution of joint marketing initiatives in line with agreed business priorities, brand strategies and campaign objectives
- Maintaining strong relationships with partners to enhance opportunities for deeper collaboration
- Driving new EV-charging deployment leads for network expansion, including
- Support in deal-making process with the counterparty, such as contracting and sales engagements
- Tracking and reporting the status of the leads in the pipeline, and following up on leads that are at risk
- Coordination of creative and comms deployment across various functional teams and agencies
- Support e-Mobility manager on EV-charging delivery parameters including
- Competitive monitoring to track effectiveness of existing pricing strategy and implementing changes to existing pricing
- Support Marketing Manager in managing overall budget and ad spend and reporting, to ensure spend effectiveness.

**Requirements**:

- Bachelor’s Degree with minimum one year of relevant working experience.
- 2 to 3 years relevant experience ideally from an FMCG, Retail Marketing, Social Media marketing, or Public Relations background
- Knowledge of (or strong interest in) Social Media Platforms and digital communications
- Positive attitude, and able to thrive in a fast-paced environment
- Excellent interpersonal skills, including the proven ability to manage relationships with key stakeholders across different businesses and functions.
- Meticulous, organized and attentive to details
- Ability to work independently as well as in a team
- Good Microsoft, Excel and PowerPoint skills
- Strong project management skills within tight timelines
**Other Conditions/Details**:

- Able to start work within short notice
- Work location: Shell Metropolis
- 2-year contract (renewable)

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