Marketing Manager Asia Travel Retail

4 years exp

**Roles & Responsibilities**

We’re JTI, Japan Tobacco International and we believe in freedom.

We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business.

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

**WHAT THIS POSITION IS ABOUT - PURPOSE**:
This position is responsible for developing and implementing:

- Brand activation plans for new launches and Limited Edition Packaging (LEP) in line with Global Travel Retail (GTR) Marketing strategies & Brand Group guidelines
- Merchandising solutions based on GTR showcasing guidelines & adaptation alignment with Brand Groups
- Marketing activation calendar and execution planning along with the relevant Sales
- Marketing budget management responsibility, maximizing resource allocation, and accurate planning for designated markets

She/he will also liaise and work very closely with Asia Regional Sales teams, ensuring competitive activities for all assigned markets and being responsible for:

- The activation calendar coordination
- The implementation of consumer & trade marketing programs
- KPI monitoring
- She/he establishes very close links with the Finance Asia Travel Retail team for budget reporting.

**WHAT WILL YOU DO - RESPONSIBILITIES**:
**Marketing Strategy**

Lead the development of marketing strategies for assigned markets in collaboration with the Sales team based on:

- Global Travel Retail directions
- Synergy with domestic market internal plans and global trends
- Regulatory environment
- Digital transformation priority

**Brand Activation Execution Excellence**

Lead the planning and Implementation of brand equity building initiatives in collaboration with the Sales and P&S team through:

- Impactful merchandising solutions & POSM based on GTR Equity guidelines
- Consumer-centric brand activations for new launches, LEP and/or brand rejuvenations
- Maintaining a clear marketing activation calendar view of all projects with regular status updates
- Ongoing evaluation of marketing programs and driving efficiency of campaigns

**Retail Excellence (1-2-1) Program**

**Collaborate closely with RSC (Retail Sales Consultants) SPOC (Single Point of Contact) in providing support to the Global Travel Retail RSC program through:

- Develop RSC brands communication training materials
- Deliver brands communication training to RSC when required
- Together with the Sales team, RSC SPOC and Global Indirect Procurement continuously search for the best and cost-efficient agencies to work with

**Marketing Budget Management**

Develop and manage assigned markets’ marketing budget process to ensure timely, consistent, and integrated delivery of marketing plans:

- Deliver clear and consistent plans during Annual Plans and quarterly revisions with detailed explanations on variances and/or changes in collaboration with the sales team
- Ensure marketing investments efficiency & ROI via right resources allocation based on locations prioritization
- Ensure accuracy and full compliance with internal Policies & Procedures

**WHO ARE WE LOOKING FOR - REQUIREMENTS**:

- University degree (required). MBA or equivalent educational background (desirable)
- Minimum of 4 to 5 years in FMCG brand marketing, activations, and trade marketing experience. Consumer/trade promotions management would be an advantage
- Cross-functional/cultural experience is an advantage
- Travel retail experience is an advantage
- Fluent English (required)
- Other languages are an advantage
- Computer literate: Microsoft Office and SAP
- Brand Management, Trade Marketing. Trade Merchandising, Shelf space/ planogram management, Category management, Competitive Intelligence, Negotiation skills, Basic financial skills, Brand price positioning indexing and management, External environment knowledge (taxation, trade pricing, corporate affairs, legal), Customer Service, Consumer Marketing Knowledge, Trade Research, Brand Communication (ATL / BTL), Trade Segmentation, Merchandising Management, Key Account Management

We’re JTI, Japan Tobacco International and we believe in freedom.

We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. W