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Paid Search Marketing Manager

2 weeks ago

Singapore Code3 Full time

Code3 is a full-service marketing partner, powering better performance for digital disruptors and Fortune 500 leaders alike. It provides white-glove creative, media buying, and measurement services for brands across scaled digital and audience-based media platforms. Code3's deep expertise drives business results and reveals actionable insights about customers and prospects. At a time when CEOs and CMOs are striving for greater control and transparency over marketing investments, Code3 stands out through its standards, accountability and expertise. That's why companies like Chipotle, LVMH, Gap, and ABi rely on Code3 to reach their most valuable prospects across digital, social, and emerging channels like audio and OTT.

The Paid Search team is a group of experts that are focused on consistently improving results for our clients using industry best practices and cutting edge thought leadership. In this role, you'll be developing advanced strategic recommendations, executing complex paid search campaigns and delivering campaign performance results to our clients. You'll have the opportunity to hone expert-level paid search skills and solve challenges of all shapes and sizes for some of the largest brands in the world.

**Responsibilities**
- Act as the primary point of contact, both internally and externally, for all things paid search on the clients to which you're assigned
- Lead planning, reporting, and insights for paid search campaigns
- Build, launch, and optimize paid search campaigns on engines such as Google and Bing with a focus on flawless execution and exceeding KPIs
- Recommend and implement optimizations to existing campaigns to improve overall performance
- Brainstorm new ways to improve performance in paid search
- Perform campaign QA on your own campaigns, plus those built by others on the team
- Provide data and insights to in-market teams for campaign wrap-ups and larger reporting deliverables such as QBRs

**Requirements**:

- BA or equivalent
- 4+ years paid search campaign planning, setup, optimization and reporting experience, preferably at the agency level
- Ability to interpret and provide recommendations based on analytics data from platforms such as Google Analytics or Adobe Analytics
- Google Shopping + product feed experience
- Proven ability to use data and slides to convey a story about paid search performance
- Excel skills: comfort with pivot tables is a MUST. You pivot in your sleep.
- Experience in working with large datasets
- Proven ability to manage multiple projects at a time while paying strict attention to detail
- Self-starter who is comfortable with a rapidly-changing environment
- Energetic, relentless drive to succeed, team player