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Paid Search Coordinator
2 weeks ago
We're on a journey to further elevate our in-house marketing capabilities and build up the LEGO Brand’s own ecosystem, with a sharp focus on e-commerce and audience-first brand-building experiences.
**Core Responsibilities**
- Uncover optimisation opportunities at every stage in the search marketing funnel.
- With the channel lead work to identify and develop new performance driving opportunities for search across global markets
- Ensuring that practices are followed and opportunities are being highlighted within the In-house team
- Work with brand marketing channel leads and the digital insights team to monitor performance across any activity that has been launched
- Build out campaigns, monitor once launched and report on results to internal partners
- Work with the channel specialists to launch YouTube, search and display campaigns
- Manage day to day running of the PPC campaigns in Google & Bing, using Bid management tools to deliver results and report on these findings to partners
- Support the teams Specialists and Managers to deliver the target set by the business while launching new products and campaigns
**Play your part in our team succeeding**
Working within our branded ecosystem, this role is strongly tied to digital full funnel metrics that support not only the online business, but the wider LEGO Group.
**Do you have what it takes?**:
- A good level of understanding in in bid management platforms -SA360, Skai formally Kenshoo, Marin but preferably Adobe Advertising Cloud
- Paid search knowledge including account and keyword strategies, Remarketing and targets, script development or account automation tools, and related products
- Experience of search technology platforms, eg. Google and Bing ads
- Good knowledge of analytics, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. ie. Adobe Analytics or Google Analytics
- Experience working agency side or with a brand on search marketing, focusing on important metrics including on site engagement
- Understanding of dashboarding technologies eg. Tableu, Datarama, Data Studio, omniscope etc.
- Good presentation skills and confident communicator
- A great teammate and problem solver working collaboratively with junior and senior members of the team
***#LI-BN1**
**What’s in it for you?**
**Here is what you can expect**:
**Family Care Leave**:
- We offer enhanced paid leave options for those important times.**
**Insurances**- All colleagues are covered by our life and disability insurance which provides protection and peace of mind.**
**Wellbeing**:
- We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.**
**Colleague Discount**- We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.**
**Bonus**:
- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.**
**Workplace**:
- When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.**
**Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.**
**Thank you for sharing our global commitment to Children’s Rights.**
**Just imagine building your dream career.**
**Then make it real.**
**Join the LEGO® team today.
