Wine Category Manager

3 days ago


Singapore VELOCITY WINES & SPIRITS PTE. LTD. Full time

**Job Purpose**

To proactively manage and develop key Wine Categories for specific countries/regions through co-ordination with Principals and sales teams to drive targeted volumes and profit. To manage and mentor wine brand manager(s) to achieve expected results, contractual obligations, and distribution for specific wine agencies within the portfolio through set marketing and sales programmes.

**Key Position Accountabilities:
The job holder is responsible and accountable for (but not limited to) the following:

- To produce and implement annual marketing plans for key wine principals such that the brand and volume objectives are achieved within agreed cost parameters.
- Execute marketing activities with and for wine principals when required.
- To supply monthly reports to management and key principals by agreed deadlines so that they have up to date information on sales performance and progress against marketing plans.
- Act as a liaison between wine principals and the sales team
- Train the salesforce in how to gain the most effective sales and displays so that sales and merchandising objectives are met.
- Liaise with agencies and other third parties to ensure that promotional and point of purchase materials are produced on time and within budgeted cost.
- Communicate promotional mechanics and objectives to the sales force sufficiently in advance so that effective sales can be executed.
- Work within the field salesforce to ensure that both they and customers fully understand promotional mechanics and logistics.
- Report on and track progress and performance of the key sales channels
- Organise, execute and man consumer and trade event activities (i.e., wine dinners and tastings).
- Track A&P spend managing spend vs budget and so that variances to plans can be highlighted to management.
- Oversee and control stock forecasts, orders, and levels of stock to ensure adequate coverage for all channels in a cost-effective manner.
- Management and mentoring of at least one (3) wine brand manager / hold regular one-to-one meetings and track progress against a set of clearly defined KPAs.
- Develop brand manager(s) through on-the-job training and by setting personal development goals with a view to their succession into category manager position.
- Perform other duties as requested by the Line Manager.

**Selection Criteria**
- Good working knowledge of the On-trade, Retail, and other sales channels/business
- Strong communication, negotiation, and relationship management skills
- Proven track record of managing promotional activity and a good understanding of the brand/marketing function.
- Strong organizational and time management skills.
- Sound knowledge of wine as a product and the wine industry as a whole
- Leadership, man management and motivation skills
- WSET Level 3 or similar knowledge level


  • Wine Manager

    1 week ago


    Singapore MALT & WINE ASIA PTE. LTD. Full time

    **Responsibilities**: - Develop, execute and manage the company’s wine portfolio and Go-to-Market strategies. - Work alongside sales team and marketing department, to advance sales and communication into the B2B and B2C sectors. - Identify, develop business opportunities, acquire and grow new accounts. - Manage and build strong relationships with high...

  • Wine Sales Executive

    21 hours ago


    Singapore THE WINE DISTRIBUTION CO. PTE. LTD. Full time

    Overview You will work closely with the Wine Manager and sales team to execute sales strategies, achieve revenue targets, generate new leads and direct customers interaction. Responsibilities Implement sales strategies to achieve targets Confidently engage with a wide range of clients Support after sales to retain and grow customer accounts Stay updated on...


  • Singapore THE WINE DISTRIBUTION CO. PTE. LTD. Full time

    **Overall Job Scope**: You will work closely with the Wine Manager and sales team to execute sales strategies, achieve revenue targets, generate new leads and direct customers interaction. **Responsibilities**: - Implement sales strategies to achieve targets - Confidently engage with a wide range of clients - Support after sales to retain and grow customer...


  • Singapore Treasury Wine Estates Full time

    **About the role** The key focus for the Regional Sales Manager is to take full ownership for the development and execution of business plans that deliver our volume and profit objectives across Key Retail Accounts, Distributors, On Premise and E-commerce in Singapore, Malaysia, Indonesia & Indochina. The Regional Sales Manager is responsible for the...


  • Singapore Treasury Wine Estates Full time

    About us Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities. At TWE we...


  • Singapore Treasury Wine Estates Full time

    **About us** Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it's the...

  • Key Account Manager

    5 days ago


    Singapore Treasury Wine Estates Full time

    **Key Account Manager '“ Malaysia BDF, Penfolds** The primary purpose of the role is to grow the Penfolds wine portfolio as well as day-to-day management of distributor's key channel stakeholders, managing the Penfolds business in the Malaysia-Thailand duty free border stores and Langkawi. The role holder will create the footprint to drive the customers...

  • Brand Manager

    1 week ago


    Singapore Treasury Wine Estates Full time

    **About us** Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it's the...

  • Wine Sommelier

    6 days ago


    Singapore GARYS PTE. LTD. Full time

    Italian fine dining restaurant hiring wine sommelier - Create and update the wine list in coordination with chefs and the Food and Beverage Manager - Recommend food and wine pairings - Advise guests on wines based on their personal tastes and food choices - Inform guests about different varieties of wines and prices - Ensure wines are served at the right...

  • Wine Sommelier

    1 week ago


    Singapore VIOLET OON INC. PTE. LTD. Full time

    **Job Summary**: **Responsibilities**: Ø Curate and manage an extensive and diverse wine list, ensuring it aligns with the restaurant's concept, menu, and target clientele. Ø Assist guests in selecting wines that complement their food choices and meet their preferences. Ø Provide detailed information about wines, including their characteristics, flavour...