B2b Marketing Specialist

1 week ago

Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**B2B Marketing Specialist**

**(9-month contract)**

As a B2B Marketing Specialist, you will support our client - a payment company, on the successful launch of new and existing products in the SEA region. As a key member of the marketing team, you will play a crucial role in driving regional event coordination and executing ad-hoc localised marketing activities to maximise brand awareness and market penetration. From determining positioning, competitive analysis, feature prioritisation and external communications, you help shape the voice of the product and help it grow its base.

You’re a natural when it comes to moving and directing project parts and people in the same

direction towards a common goal. You’d need to lead and run programme events and be able to navigate and communicate with stakeholders that come from a variety of backgrounds, internally and externally.

Role:

- Collaborate with the Marketing Manager to facilitate the successful launch of new products across the SEA region.
- Coordinate regional events to promote new product launches, ensuring seamless execution and strong attendance.
- Execute ad-hoc localised marketing activities tailored to specific markets, supporting the overall product marketing strategy.
- Contribute to building brand salience in the APAC market through strategic marketing initiatives and targeted campaigns.
- Scale marketing initiatives across the APAC region, optimising efforts to reach the target audience effectively.
- Act as the point person based in Singapore for faster target market implementation, working closely with cross-functional teams to ensure efficient and timely execution.

You:

- Bachelor’s Degree or equivalent practical experience
- 5+ years of experience in field marketing, marketing, and event management.
- Strong organisational skills with the ability to coordinate regional events and manage multiple projects simultaneously.
- An ability to work autonomously at times and create processes to execute projects independently.
- A highly efficient individual with strong problem-solving capabilities
- An avid communicator with the ability to communicate efficiently with internal and external stakeholders
- Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across SEA.

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