International Marketing Director

4 days ago

Singapore KONSENS RESEARCH PTE. LTD. Full time

**Key Responsibilities**
- **Strategic Planning & Execution**:Develop and implement comprehensive marketing strategies and plans to align with the company's global objectives and drive business growth.
- **Market Research & Analysis**:Conduct in-depth market research to understand consumer behaviour, trends, and competitor activities in various international markets.
- **Brand Management**:Ensure the company's brand identity is consistently maintained and enhanced across all international marketing materials and campaigns.
- **Campaign Development**:Lead the creation and execution of multi-channel marketing campaigns, including digital, social media, advertising, and public relations, tailored for international audiences.
- **Localization**:Oversee the adaptation of marketing content and campaigns to be culturally appropriate and resonate with local market nuances.
- **Budget Management**:Develop and manage international marketing budgets to ensure optimal resource allocation and a strong return on investment (ROI).
- **Partnership & Relationship Management**:Build and maintain strong relationships with international distributors, partners, agencies, and other key stakeholders.
- **Performance Monitoring**:Monitor and analyse the performance of international marketing initiatives, using data-driven insights to make adjustments and improve effectiveness.
- **Team Leadership**:Provide guidance and leadership to the international marketing team, fostering collaboration and ensuring the successful execution of marketing programs.

**Skills and Qualifications**
- Extensive experience in marketing and international markets.
- Strong understanding of digital marketing, strategic brand planning, and product planning.
- Excellent analytical, communication, and cross-cultural communication skills.
- Proven ability to develop and manage budgets and lead teams.
- Knowledge of global market trends, regulations, and diverse cultural contexts.
- Minimum qualification: Master Degree in Computer Science or related field
- Proficient in English and Mandarin ( handle China market)
- Willing to station overseas as needed.

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