International Marketing Director

2 days ago

Singapore IDEAL-BIZ EMPLOYMENT AGENCY Full time $90,000 - $120,000 per year

As our International Marketing Director, you will spearhead global marketing strategies to build brand awareness, drive international customer engagement, and position our restaurant as a leading culinary destination in Asia and beyond. You will work closely with executive leadership and creative teams to develop integrated campaigns, digital outreach, and international partnerships.

Key Responsibilities:

  • Develop and implement comprehensive international marketing strategies;
  • Oversee brand positioning and messaging across all global markets;
  • Lead digital marketing efforts, including social media,SEO/SEM, email marketing, and content creation;
  • Identify and manage international PR opportunities and influencer partnerships;
  • Analyze market trends and customer insights to adjust strategies accordingly;
  • Collaborate with international travel, hospitality, and lifestyle partners;
  • Manage the marketing budget and report on ROI and KPIs;
  • Other job assigned.

Requirements

  • Leadership experience in a B2B marketing role.
  • Excellent leadership skills and the ability to set direction and develop the team.
  • Strategic mindset and high business acumen.
  • High level of project management and cross-functional collaboration skills, with the ability to build relationships and trust across the organisation.
  • Ability to drive change and engagement.
  • Good knowledge and understanding of digital systems and tools such as CRM, SEO, marketing automation, and digital analytics.
  • Excellent communication and interpersonal skills. Good at Mandarin Chinese and able to handle contract and documentation in Chinese due to we have major clients in China market.
  • Ideally, experience in sales lead generation.
  • Minimum Diploma in Marketing, Business Management, Communications, or a related field;
  • At least 5 years of marketing experience , with 3+ years in a senior or director-level role;
  • Ability to travel as needed in order to be efficient in the role.
  • Willing to work on weekends and Public holidays.

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