International Marketing Director

**Company Description**
Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability - not to mention, great food In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 80% of our sales in the U.S. are taken through digital channels. The brand continues to 'deliver the dream' to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That's just the tip of the iceberg or as we might say, one "slice" of the pie If this sounds like a brand you'd like to be a part of, consider joining our team
Lead marketing consultants to Domino's international Master Franchisees to influence strong marketing strategies in all markets to grow and protect the brand while providing brand guardrails and principles. Team responsibility is at market/master franchisee level not at store level and therefore must have experience setting strategies, building plans, and ensuring execution while working and influencing at a C-suite level. This individual will report to the VP of International Marketing.
**Educating**
Leads, educates, and foster long term development of marketing consultants to:
- Educate and consult markets on creating comprehensive marketing strategies based on the "Domino's way" of doing marketing with a long-term growth in mind.
- Educate markets on the use of the Domino's Brand Book, focusing strongly on the Global Brand Positioning with the intention to drive brand consistency across the world.
- Educate the master franchisees to make disciplined marketing decisions based on data, facts, and consumer research. Involve A+I (Analytics and Insights) as needed.
- Provide access to tools, frameworks and resources and educate markets on tools such as but not limited to pricing, brand positioning, product development and menu optimization, occasion-based channel strategies, communication and media selection and allocation (digital and non-digital).
- Team members will support markets in the creation of a comprehensive marketing strategy tied to DPI brand principles.
**Consulting**
Leads the consultation of key DPI accounts with the support of the regional marketing team while:
- Consult markets on key topics such as pricing, brand positioning, menu management, product development, menu optimization, communication and media selection and allocation (digital and non-digital). Involve the international digital team as needed.
- Ensure marketing strategy is connected to business strategy and that investments are prioritized accordingly
- Drive increased effectiveness and consistencies of franchisee marketing programs across the region by consulting on the design and optimization of their campaign, advertising, and media strategy.
- Consult with markets in tracking KPIs for critical metrics based on global benchmarks and suggests ways to reach said KPIs
- Consult with Master Franchisees on a robust e-commerce plan, including but not limited to optimization of owned e-commerce platforms (OLO, mobile, app), performance media (display, affiliate, paid social, SEM, and others), and image-driving media (owned, display, social, etc.) working closely with the digital team.
- Demonstrate marketing leadership skills with franchisee marketing teams and wider business.
- Lead discussions with the master franchisees to set up the long-term vision of the business to ensure profitable growth.
**Building**
Provide guidance and feedback as well as work alongside the regional marketing team and the marketing services team to build tools, case studies, principles, and guidelines to better consult markets.
- Solicit and manage collection, analysis and communication of case studies related to calendar management, advertising, and NAF (national advertising fund) spend.
- Regularly assess market performance to ensure key consulting topics are prioritized.
- Ensure that the Domino's brand is positioned in a clear, consistent, and concise manner in international markets, while allowing for initiative and entrepreneurial freedom tie to the local consumer needs and wants.
- Contribute to strategic global projects by providing thought leadership and consulting
**Facilitating**
- Facilitate the creation of tools and content for the marketing consultants to strongly execute their objectives on a daily basis.
- Facilitate the discussion of priorities and objectives with Business Directors and RVPs aligning on key priorities and work collaboratively with other COEs.
- Facilitate conversations and discussions not only with the master franchisees' marketing teams but also the C-suite team.
- Monitor execution of said plan and share best practice from the Domino's ecosystem, the category and other categories
- Team member will not execute on behalf of the markets