International Marketing Director

4 weeks ago

Singapore IDEAL-BIZ EMPLOYMENT AGENCY Full time
Roles & Responsibilities

As our International Marketing Director, you will spearhead global marketing strategies to build brand awareness, drive international customer engagement, and position our restaurant as a leading culinary destination in Asia and beyond. You will work closely with executive leadership and creative teams to develop integrated campaigns, digital outreach, and international partnerships.

Key Responsibilities:

  • Develop and implement comprehensive international marketing strategies;
  • Oversee brand positioning and messaging across all global markets;
  • Lead digital marketing efforts, including social media,SEO/SEM, email marketing, and content creation;
  • Identify and manage international PR opportunities and influencer partnerships;
  • Analyze market trends and customer insights to adjust strategies accordingly;
  • Collaborate with international travel, hospitality, and lifestyle partners;
  • Manage the marketing budget and report on ROI and KPIs;
  • Other job assigned.

Requirements

  • Leadership experience in a B2B marketing role.
  • Excellent leadership skills and the ability to set direction and develop the team.
  • Strategic mindset and high business acumen.
  • High level of project management and cross-functional collaboration skills, with the ability to build relationships and trust across the organisation.
  • Ability to drive change and engagement.
  • Good knowledge and understanding of digital systems and tools such as CRM, SEO, marketing automation, and digital analytics.
  • Excellent communication and interpersonal skills. Good at Mandarin Chinese and able to handle contract and documentation in Chinese due to we have major clients in China market.
  • Ideally, experience in sales lead generation.
  • Minimum Diploma in Marketing, Business Management, Communications, or a related field;
  • At least 5 years of marketing experience, with 3+ years in a senior or director-level role;
  • Ability to travel as needed in order to be efficient in the role.
  • Willing to work on weekends and Public holidays.
Tell employers what skills you have

CRM
Lead Generation
Teamwork
Lifestyle
Business Acumen
B2B Marketing
Customer Engagement
Mandarin Chinese
Email Marketing
B2B
Digital Marketing
SEO
International Marketing
Brand Awareness

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