User Operations, Pico

1 week ago

Singapore BYTEDANCE PTE. LTD. Full time

**About ByteDance**

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

**About Pico**

Founded in 2015, Pico focuses on VR/AR products development, aiming to provide superior XR experience through excellent products and eco system.

**Responsibilities**

1) Responsible for PR communication, social media, advertising, etc., improve branding impression and reputation, and manage agency.

2) Continue to deliver high-quality content around product function selling points and usage scenarios, formulate a message house for product listing and be responsible for the volume and exposure of product listing, achieving the goal of converting heat into traffic and draining to online and offline stores.

3) Fan and KOL management, by creating their own KOL/ KOC matrix, enhance product and brand exposure, harvest market reputation, and cultivate user minds.

**Qualifications**

1) Bachelor degree or above, 5 years of marketing work experience, familiar with MKT operation system.

2) Familiar with the local media and agency system, and understand the local user habits of South East Asia

3) Experience in trading major product launch projects of consumer goods is preferred

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