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Head of Marketing, Smt
3 weeks ago
Company Description
Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.
When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.
**Join Visa: A Network Working for Everyone.**
**Job Description**:
**Team Summary**
The SMT marketing team is a passionate and dedicated team with a high-performance culture to drive B2B2C marketing and accelerate business growth across Singapore, Malaysia and Thailand (SMT). The Head of Marketing for SMT is accountable for the strategic management of the Brand as well as the engagement with clients to develop and implement co-marketing and customer experience initiatives that support the growth of our business and brand health in the market.
**What a Head of Marketing, SMT does at Visa**:
You will work as a key member of the SMT Leadership Team to accelerate business growth, with a P&L mindset focused on optimizing team performance, increasing return on marketing investment and identifying opportunities to work with our clients to utilise partnership incentives for the benefit of both parties. You will drive customer centricity within the organization by understanding the evolving payment ecosystem, the needs of our clients and those of their customers. You will lead the team to not only deliver B2B and B2C campaigns, programs and activities, but also act as a marketing advisory consultancy to deliver value-added services to our clients and partners. In the Marketing value-added service capacity, you will have top line and bottom-line accountability in addition to program KPIs.
You will also be a key member of the AP Marketing Leadership team and will need to consistently drive our brand purpose in SMT, leveraging the brand as an asset to accelerate our business revenue, through and with our key clients. In addition, you will be working with AP Hub marketing team as Center of Excellence support on insights, KPIs, data, tech, creative and value-added services.
You will have a dual reporting line to both the Head of Marketing for AP, as well as the SMT Group Country Manager. You will work closely with other cross functional cluster leads of SMT to scale strategies across all three markets. You will be working with and overseeing the local marketing teams in each of the 3 SMT markets, with their reporting line directly into this role.
- Lead Visa’s strategic brand evolution efforts across SMT and align with the company’s business and global brand strategy.
- Leadership and management of the SMT marketing team with team members based in Singapore, Thailand and Malaysia, including talent recruitment and development.
- Develop marketing strategies for SMT that support the achievement of business growth and brand health objectives, focusing on key initiatives that are aligned to Visa’s strategic initiatives and support the achievement of business priorities and revenue growth targets.
- Continue to evolve digital adoption and usage, build team capability, and seek opportunities to co-create with agencies, internal stakeholders and external partners
- Drive the strategic usage of client's incentives to develop joint-marketing campaigns to increase client's and Visa transactions.
- Management of the SMT marketing budget, including the coordination and management of clients' incentive budgets focused on marketing.
- Evaluation of marketing strategies and campaigns against agreed business and brand objectives, maximise return of investment from marketing activities through the optimization of marketing budget allocation by market, by activity and by media channel.
- Management of all marketing agency relationships (creative, media, social, digital) across SMT.
- Ensure full compliance with global brand identity, audit and compliance requirements.
- Provide internal marketing support and informal consultancy to Visa clients on all aspects of payment and consumer marketing.
- Work extensively with cross-functional SMT heads to define key client business objectives and priorities to provide thought leadership, develop / deliver insightful and impactful marketing strategies as part of the Visa 360 offering.
- Provide tailored marketing strategy and activation input to client RFPs.
- Drive engagement with clients and non-FI partners, provide marketing strategy through to activation including optimal use
