Trade Marketing Executive

2 weeks ago

Central Singapore Emprego SG Full time

**Location**
- Singapore, Central Singapore**Job Type**
- Permanent**Salary**
- $3,000 - $4,000 Per Month**Date Posted**
- 6 hours agoAdditional Details

**Job ID**
- 103031**Job Views**
- 1Roles & Responsibilities

➠ Location: West (Nearest MRT: Clementi)

➠ Industry: FMCG

➠ Good Remuneration Package

**Job Duties**:

- Working closely with the Marketing Manager to develop the Trade Marketing Strategy to achieve defined business objectives across all product categories
- Own responsibility for the development, execution, and performance of all programs designed to increase presence and off takes
- Responsible for the coordination of Trade Marketing Investments and execution standards
- Work closely to develop effective channel strategies with channel/ segment managers & implementing the associated plans
- Manage and evaluate ROI of trade promotion to achieve maximum returns

**Manage and coordinate segment BTL (sales initiated) calendar/ activities aligning to consumers**:

- Participate (under supervision of Marketing Manager) in the design of the promotional materials and maintain contacts with the channel/segment managers, in order to supervise all promotional activities.
- Development of a trade promotional plan with channel manager
- Working closely with sales team to provide category and shopper insights to drive performance

**To work (plan, coordinate & execute) with marketing on selected projects/initiatives within assigned channel**:

- Ensuring alignment across the Sales and Marketing organisations on sales needs and marketing initiatives, including coordination with legal and budget management whenever necessary
- Assist in development and delivery of new product availability plans
- Assist in co-ordination and communication of product, price and pack chang

**Other Duties**:

- For any form of communications directly or indirectly linked to Company/Brand equity works under strict supervision and responsibility of Marketing Dept
- Providing seasoned leadership in the translation and execution of the Marketing strategy into programs

**Qualifications**:

- At least 2-3 years of field sales or sales management/marketing experience within a similar environment

Tags

trade

marketing

executive

fmcg

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