Director of Integrated Event Experiences

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

We are looking for a creative and results-driven Director of Integrated Event Experiences & Demand Generation to design and execute world-class event experiences that deliver measurable demand generation and pipeline impact. This role focuses on blending immersive, engaging event experiences with strategic demand generation efforts to drive business growth across the APJ region. You will be responsible for crafting event experiences that not only build deep customer engagement but also accelerate the sales pipeline and contribute to APJ revenue targets.

About the Role

Key Responsibilities:
- Event-Driven Demand Generation: Develop and implement an integrated event strategy that drives demand and accelerates pipeline growth through innovative and memorable experiences.- Customer-Centric Experiences: Lead the design and execution of high-impact, immersive event experiences—both corporate-led and regional field events—that engage target audiences and align with APJ growth objectives.- Executive Engagements: Create exclusive, high-touch experiences for corporate executive visits and customer engagements, ensuring these interactions contribute to deepening relationships and driving business outcomes.- Integrated Marketing Alignment: Collaborate with field marketing teams to ensure that event experiences are seamlessly integrated with broader marketing and sales initiatives, contributing to overall demand generation efforts and revenue goals.- Strategic Event Innovation: Leverage both in-person and digital platforms to create innovative, hybrid event experiences that amplify customer engagement and drive measurable business results.- Pipeline Attribution & Measurement: Define KPIs and attribution models to measure the impact of events on demand generation, pipeline acceleration, and revenue growth. Use data-driven insights to continuously refine event strategies.- Cross-Functional Collaboration: Work closely with sales, product marketing, and executive teams to ensure alignment between event experiences and business priorities, maximizing the strategic value of each event.- Vendor and Budget Management: Manage relationships with event vendors and ensure efficient use of budgets while maintaining the highest quality of event experiences.

Job Skills- C-Suite stakeholder management- CXO executive engagement- Sponsorship negotiation- Agency management- Strong event management & execution (In person & digital)- Experiential marketing- Complex project management- Budget management and reporting- Cross team collaboration- Strong communication- Creative thinking- Attention to detail- Effective time management

About You

Qualifications:
- 15+ years of experience in event marketing, demand generation, or experiential marketing within a B2B tech or software environment.- Proven ability to design and execute demand generation strategies through experiential events.- Expertise in delivering high-impact customer and executive engagements.- Strong experience in creating both in-person and digital/virtual event experiences that drive demand and pipeline growth.- Ability to work strategically and collaboratively across functions, with a strong focus on business outcomes.- Excellent project management, communication, and stakeholder management skills.- Strong understanding of APJ regional business dynamics and market opportunities.- Experience in hybrid or virtual event platforms and technologies is a plus.

Why Join Us?
This is an opportunity to be at the forefront of creating integrated event experiences that have a direct impact on our business growth in APJ. You will drive innovation in event marketing and play a key role in shaping our demand generation strategy.

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work