Strategist- Brand and Communications

**The Role**:
As Strategist for Brand & Communications, you’ll support multi-functional teams with data-led insights, cultural direction and map omnichannel approaches for both Singapore-first and regional marketing communication activities. You’ll tell us how to move and nurture a diverse group of audiences across a variety of topics and categories. You’ll help us create communications that change behaviour, shift perceptions, rally communities and generate persistent advocacy & brand affinity.

**What you’ll be doing**:

- Access insights through fluent usage of our proprietary tools and secondary industry-level data sources, conduct desk research, commission in-depth quantitative and qualitative research.
- Put together a deeply informed point of view and generate creative/commercial insights on a brand, consumer segments, category, market and culture.
- Write clear and inspiring briefs that deliver a persistent strategic narrative from comms objectives to bottom-funnel executions.
- Develop communication approaches, map integrated paid, owned, earned comms journeys that reflect understanding of audience behaviours channel landscape and key trends linked to media and content consumption.
- Conduct workshops and create workshop stimuli to guide action plans that advance our client’s communications objectives
- Distill behavioural, brand, product and policy factsheets and key messages into campaign messaging architectures.
- Identify optimization and testing opportunities to improve campaign performance, creative execution, user experience, and customer satisfaction
- Synthesize cross-channel digital data to understand overall audience/creative/brand interaction and determine channels that will be best leveraged for communications.
- Collaborate with creative, account teams and strategy counterparts in other disciplines (Social, Content, UX/UI) to stimulate evidence-based ideation and help them connect better with desired behaviour change, consumers and culture.
- Maintain high quality of work across the entire strategy phase including drafting springboard briefs, audience personas, insights, narratives, strategic frameworks, customer journeys, channel plans, measurement frameworks and program KPIs.
- Foster collaboration and positive relationships with mid-to-senior level client personnel as a trusted strategic partner.
- Collaborate with the CSO and other strategists to proactively identify new opportunities for client growth.

**What we’re looking out for**:

- 3+ years of experience as a strategist, preferably from various agency environments (brand, integrated marketing, creative, digital, social, PR)
- Preferably with experience in integrated marketing communications
- Track record of strategic contributions to highly effective projects.
- Experience in extracting and dissecting data from industry research tools and sources such as GlobalWebIndex, Euromonitor, Google Analytics, Adobe Analytics is an advantage
- Personal passion and interest in local current affairs and culture, with innate curiosity to learn about everything.
- Entrepreneurial and experimental in evolving the role of strategy in marketing and communications including exploring and embracing new technologies in data, insights and creative production
- Solid interpersonal and leadership skills, strategic thinker, and an ability to present in front of large groups and senior clients.
- McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information._