Product Manager, Surgery, SEA

1 day ago

Singapore BD Full time
Job Description Summary Job Description We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Why Join Us? A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. Become a maker of possible with us Job Summary Part of SEA's endeavour to triple the business in 3 years. The talent would take care of Surgery portfolio and also execute digital campaigns from across BDI SEA. Key Responsibilities Product Management & Marketing Activities:
  • Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance
  • Create and drive market shaping and market development initiatives to maximize therapy reach
  • Collaborate with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs
  • Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
  • Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences
  • Measure effectiveness of marketing plan and campaigns, and pivot accordingly
  • Design and execute digital campaigns
Market Knowledge:
  • Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
  • Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitability
  • Conduct or acquire market research for relevant data and information required to validate marketing initiatives
Budgeting & Forecasting:
  • Participate in budgeting and forecasting process
  • Establish and maintain effective and valid product portfolio forecasting
  • Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios
Product Knowledge and Training:
  • Develop and maintain superior product knowledge and provide regular product training to sales team and customers
  • Maintain high level of sales competency through regular product training and develop and enhance sales team’s clinical selling skills to communicate product value propositions effectively
Relationship Management:
  • Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activities
  • Establish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans
Our Requirements
  • Bachelor’s Degree in Marketing or industry-related discipline (MBA is an advantage)
  • Minimum 3 years’ Marketing experience in Medical Device or Pharmaceutical industry, in demonstrating strategic thinking and successful implementation of marketing strategies
  • Possesses strong drive to succeed, reflected by proven track record
  • Digital marketing skills is a must
  • Experience working with distributors would be an advantage
  • Possesses strong business acumen and excellent presentation skills (both oral and written)
  • Able to undertake at least 40% travel
Click on apply if this sounds like you Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. To learn more about BD visit: https://bd.com/careers Required Skills Optional Skills . Primary Work Location SGP The Strategy Additional Locations Work Shift

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