Head of Regional Product Marketing

7 days ago

Singapore Bosch ASEAN Full time

About Bosch Group
The Bosch Group is a leading global supplier of technology and services, employing roughly 429,400 associates worldwide and generating sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technologies that is “Invented for life.”
About Robert Bosch (South East Asia)
Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group’s interests in Southeast Asia, where it is currently present in all ASEAN member countries. The company is active in all the company’s four business sectors of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Asia Pacific headquarters for its Mobility Aftermarket, Building Technology and Bosch Software Innovations businesses, as well as operations for Corporate Research and Advance Engineering, and Information Technology, are part of Robert Bosch (SEA) Pte Ltd. In Bosch, we are committed through our EVP ensuring all our associates to
GROW ,
ENJOY
and
INSPIRE
during their journey with us.
Job Description
As a key member of the APAC leadership team, you play a pivotal role in driving the business unit’s success by ensuring the APAC team meets financial KPIs and achieves growth exceeding market benchmarks.
As the Head of the Regional Marketing Team based in Singapore, you will lead efforts in:
Developing and executing sales and market strategies.
Providing sales support and driving New Product Introductions (NPI) and portfolio management for the BU Communications team across the APAC region.
In this role, you will also be responsible for empowering the regional marketing team to deliver measurable business growth while fostering continuous professional development, ensuring the team remains experts in their respective fields.
Sales and Market Strategy Focus
Develop and implement the regional market strategy, incl. CSO Go to Market strategy, deployment and tracking
Create and deploy sales actions/promotions and corrective sales measures, if realized sales performance and/or NPI is below planning
Analyze BU (segment) market situation and take actions (marketing mix) to gain market share and improve market positioning
Conduct market analyses and competitive benchmarks (e.g. portfolio including pricing) and provide related strategies
Provide input for business planning and regular review of planning/forecasting (yearly planning, phase-out, launch planning)
Provide input for CSO annual action plans.
Sales Support Focus
Ensure and support the definition and implementation of the commercial training and certification plan (yearly plans, as well as for new launches)
Conduct commercial training sessions regularly and ensures training success (internal and customers). Deliver input for development of BU specific commercial training material to BT-CO/MKK (or Regional Training Responsible Colleague)
Support sales and business development team in customer management/customer visits
Regional demo stock and life cycle management
Support regional cross-BU activities (e.g. events, trade shows)
Ensure spot pricing process and actively be involved in decision process
Coordinate and escalate technical / QMM issues above and beyond normal ASA support and way-of-working; Trouble shooter: coordinate all product related issues between Customer-CSO-BU-ASA.
NPI/Portfolio focus
Coordinate and create Sales Forecast new products and align NPI targets with sales organizations, implement corrective measures if NPI is below plan
Contribute to product/service development by anticipating market trends, end-user and customer needs
Lead/Support Product Introduction Process (PIP) on all defined process steps, including market input and regional introduction plan
Contribute to initial product pricing and manage price maintenance and repositioning; support BT-BU/MKR of the country (cluster) in up to date price lists
Develop the promotion basket for the region/countries
Coordinate and support regional inventory sell-off programs (EOL, excess inventory)
Manage product launch in the region (create launch plan, run launch and evaluate)
Observe the market to ensure together with BT-BU/MKP that our regional product offer is compliant with legal requirements in the field.
Qualifications
At least 15 years of experience in sales or strategic marketing, with a strong background in managing business growth.
Technical expertise in Professional Audio products and solutions, including Public Address, Conference Systems, Professional Audio, and Intercom systems.
Proven track record in managing multiple channel partners to drive business growth.
Prior knowledge in AV and Installed Sound Systems is advantageous.
A minimum of 10 years of APAC regional work experience.
At least 10 years of experience in departmental and people management.
A minimum degree in IT, Audio-Video, Media, or a related discipline.
Industry certifications from recognized organizations such as Avixa, Dante, Ease, or CCNA are considered a plus.
Strong written and verbal communication skills.
Excellent negotiation skills, particularly in high-stakes decision-making environments.
Exceptional presentation capabilities.
Proficiency in problem-solving and analytical thinking for strategy development.
Persuasive communication and active listening skills.
Coaching and mentoring abilities to develop and guide team members effectively.
Additional Information
Effective communication skills, adaptable to various internal and external stakeholders.
Strong strategic thinking and planning abilities.
Additional strengths include clear priority setting and conflict resolution capabilities.
Skilled in building and maintaining strong, long-term relationships and networks.
Willing to travel within the region whenever required.
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