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marketplace lead sapmena

2 weeks ago

Singapore Loreal Full time

ONLINE STRATEGIC PLANNING & ANALYSIS


• Define the building blocks and own the marketplace strategy of the region. Develop the e-activation framework and strategy across all marketplace (SHP + LAZ) channels (alongside OBM & local market counterparts/nuances) to grow Sell-Out and drive conversion, AOV, and CLTV growth ahead of competition/market share growth.


• Co-build, develop, and maintain strong platform partnerships with the O+O KAM (CGO) , negotiating favorable terms and collaborating on joint marketing efforts to maximize brand visibility and drive the JBP/QBR process and ambitions with platforms.


• Co-partner with O+O KAM (CGO) and OBMs to drive category/brand/multi-brand/multi-division opportunities and e-RGM governance and activation on platform.


• Co-own the Quarterly Biz Review with CGO KAM on unlocking learnings, key negotiations, and opportunities for region/markets' YTG.


• Provide advisory to regional Brand Teams (OBMs) on opportunities to unlock or leverage on platforms.


• Monitor competitor activities and industry trends, analyzing KPIs across all platforms to identify opportunities, threats, and areas for improvement. Adapt strategies to maintain a competitive edge.

STRATEGY IMPLEMENTATION


• Build bottom-up activity and resource plans to deliver Sell Out objectives. Responsible for delivering Platform Budget & Trend (Net Sales & Channel Contribution), and achieving Monthly and Quarterly Sales Targets as a region.


• Negotiate with platforms for additional activation exposure and levers across all marketplace (SHP + LAZ) channels to ensure target ambitions and incremental opportunities are unlocked in markets.


• Lead the internal mega campaign planning cycle and tracking to ensure market readiness, with support from the Brand and CET teams, in generating demand ahead.


• Oversee channel campaigns (category/multibrand/regional) implementation across all platforms to acquire and retain customers.


• Share and cascade best practices, platform insights, and influence activation strategies for maximum impact and ROI with market teams (OBMs + Platform Leads).


• Co-implement and govern best-in-class online merchandising recommendations across marketplace platforms. Collaborate with brand/marketing teams (OBMs) to ensure consistent brand messaging and optimal online visibility, boosting brand awareness and engagement.


• Ensure support from Media and CRM leads to provide best practices and focus priorities for each vertical, guiding markets to operational and campaign excellence.

ONLINE ACTIVATION & EXCELLENCE DEVELOPMENT


• Lead and drive the D2C Marketplace roadmap implementation and coordination (E-LUXE) with Multi-Div CDMO and relevant market deployment.


• Drive the adoption of technologies and data-driven insights (alongside SVC) to personalize the online shopping journey and enhance customer engagement across all platforms, delivering a superior online experience.


• Co-lead with SVC on data analytics, value-tools design, and reporting structure.


• Ensure support from the Zone CRM lead to drive CRM integration, roadmap planning, and troubleshooting for regional accounts with the platform.


• Lead multi-brand campaign conceptualization and activation.


• Manage, coach, and mentor the market Platform Lead counterparts, fostering continuous partnership, learning, and development.

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