Bt Nasia Sapmena] Sg

CRM Data Lead
Hello, we’re L’Oréal.
We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.
A Day in the Life
As the CRM Data Lead for North Asia and SAPMENA, you’ll report to the CRM Data Manager and play a pivotal role in defining and implementing our customer data strategy. You’ll collaborate with IT leadership and cross-functional teams to ensure data quality, governance, and scalability, while driving innovation in CRM data management.

**Responsibilities**:

- CRM Data Strategy:

- Develop and maintain a comprehensive CRM data strategy for North Asia and SAPMENA, aligning with global data governance standards and regional business needs.
- Collaborate with IT leadership to define strategic goals for CRM data utilization, focusing on technical scalability, system integration, and data-driven decision-making.
- Data Architecture and Modeling:

- Define and implement the optimal data architecture and data models within our CRM systems, ensuring scalability, performance, and data integrity.
- Define data models that optimize storage, retrieval, and processing efficiency across CRM systems, leveraging modern data warehousing techniques.
- Document technical specifications for data architecture, including entity relationships, data flows, APIs, and integration points with external systems.
- Leverage cloud platforms (e.g., Google Cloud, Azure) for CRM data storage, processing, and analytics, ensuring scalability and compliance with IT standards
- Data Governance:

- Collaborate closely with the data governance and analytics teams to ensure compliance with data policies, standards, and best practices. Contribute to the development and refinement of data governance frameworks.
- Implement robust access control mechanisms, encryption protocols, and audit trails to ensure secure handling of CRM data.
- Data Quality Management:

- Implement and oversee data quality processes, including data cleansing, validation, and enrichment, to ensure the accuracy and reliability of our CRM data.
- Develop scripts and workflows to monitor data quality metrics (e.g., completeness, accuracy, timeliness, consistency) and generate real-time alerts for anomalies.
- Project Management:

- Lead and manage data-focused projects within the CRM domain, ensuring timely and successful delivery of project objectives.
- Stakeholder Management:

- Liaise with key stakeholders across different business functions and IT teams to gather requirements, address data-related challenges, and ensure alignment on data initiatives.
- Innovation and Best Practices:

- Stay abreast of industry trends and best practices in CRM data management and data governance, and recommend innovative solutions to improve data utilization and insights.

**Qualifications**:

- Bachelor's degree in Computer Science, Information Systems, or a related field.
- Proven experience 5+ years in CRM data management, data governance, or a related field, including experience managing a team.
- Strong understanding of data warehousing principles, data modeling techniques, and data integration methodologies.
- Proficiency in SQL for database querying and management
- Proficiency in GCP (dataflow / dataform / apache beam)
- Experience with data visualization toll (e.g., Power BI, Table,)
- Knowledge of APIs and system integration
- Familiarity with programming languages such as Python, JavaScript is a plus
- Excellent communication, collaboration, and interpersonal skills.
- Proven leadership and mentoring skills.
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) is highly desirable.

Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.