National Library Board | Manager to Senior Manager, Analytics and Insights New Singapore Tourism Boa
4 weeks ago
What the role is:
With expertise in quantitative market research methodologies spanning the entire data lifecycle, the individual will work closely with other business users to enhance understanding of Singapore's visitors, markets and tourism products. The individual will play a pivotal role in using data to guide planning and/or strategies of stakeholders in addressing business problems and determining opportunities of growth for Singapore’s tourism industry. This role will be responsible for managing all aspects of the data lifecycle, including research design, data collection, data management, and leveraging data analytics to distill key insights.
What you will be working on:
1. Quantitative Market Research & Data Analytics
Conduct end-to-end quantitative market research, covering research methodology, sampling techniques, fieldwork and data collection processes. Ensure data quality through outlier identification & treatment and manage data including data weighting for accurate analysis.
Apply data analytics techniques to process and cross-analyse datasets.
Share insights that address business questions through visualisations, insights papers etc.
2. Project Management
Oversee and manage primary data collection, ensuring data quality as well as compliance to data management guidelines.
Act as a data custodian to key datasets managed by the team, serving as the in-house subject matter expert and working closely with both external and internal stakeholders to manage the data.
Collaborate with internal and external stakeholders, such as WOG personnel, industry stakeholders and vendors as relevant to ensure smooth project implementation.
3. Data Support & Advisory
Understand key business and research outcomes of stakeholders and provide timely advice and support to stakeholders, especially in the area of quantitative market research projects.
Provide sound quantitative research advisory, including but not limited to research methodology, questionnaire design, data collection approach, data quality, data pre-processing, data management and analysis.
4. Data Capability
Lead, manage and drive greater use of data among business users to answer business questions.
Share best practices within the organisation with the aim of uplifting data capability.
What we are looking for:
Degree in a quantitative discipline: Data Analytics, Applied Mathematics or Statistics, Data Science or a related discipline
At least 5 years of relevant experience in data collection, data pre-processing, data wrangling, and data visualisation
Good mastery of both quantitative and qualitative research methodologies
Strong analytical skills with a good eye for detail and possess an aptitude/experience in solving analytical problems using quantitative approaches
Strong organisation, project and time management skills
Ability to integrate and synthesise research and data across multiple sources to derive meaningful conclusions
Experience in modelling, creating, editing and publishing dashboards using visualisation tools such as Qlik Sense is advantageous
Ability to communicate clearly complex data/concepts and outcomes of analysis so that learnings can be translated into strategies
Working experience in managing projects with external stakeholders and vendors
Experience working with cross-functional teams in a dynamic, fast-paced environment
Strong presentation and communication skills with ability to express complex ideas in an easy-to-understand manner
Mature and comfortable presenting to and interacting with people from senior management levels
Strong command of written and spoken English
Possess statistical knowledge and comfortable working with numbers
Proficient in data manipulation using R, Python
Proficient in Advanced Excel, PivotTable and Power Pivot
Working experience in SQL, Qlik Sense and AWS services will be advantageous
Proven track record in engaging relevant stakeholders (within and outside of the organisation)
Experience in managing vendor project teams
About Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care.
What can you expect as part of #TeamSTB?
Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career.
Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness.
Award-winning Workplace
Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016)
Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021)
NS Mark (Gold) Accreditation
For more information on STB, please visit
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