Brand Visibility Specialist

2 weeks ago

Singapore beBeePublic Full time

Job Title: Public Relations Manager

Job Description:

As a key member of the marketing team, the Public Relations Manager plays a central role in shaping and protecting our brand image. This role is focused on securing brand visibility through media relations, strategic partnerships and community engagement efforts that align with our premium, lifestyle-forward positioning.

Key Responsibilities:

Public Relations & Communications


• Develop and execute PR strategies to strengthen and enhance our brand's visibility across automotive, lifestyle and business media platforms.


• Manage press releases, media statements and official communications across public platforms.


• Manage press engagement at events, launches, and other public touchpoints.


• Maintain a centralized structured database of media mentions.

Talent & Partnership Management


• Oversee media and influencer engagement for all key brand events, including car launches, showroom activations and roadshows.


• Review and respond to all inbound branding, PR and sponsorship opportunities.


• Identify and proactively pitch for branding partnerships and media features.


• Evaluate and shortlist partnership proposals from KOLs and external brands who align with our vision.


• Draft agreements and negotiate collaboration deliverables, pricing and exclusivity terms with selected brand partners.


• Liaise with internal departments to ensure brand consistency is cohesive across all touchpoints.

Community & CSR-Driven PR


• Identify and manage PR opportunities connected to local welfare, community engagement and environmental sustainability.


• Work with internal teams and external partners to support CSR activations that are in line with our branding.


• Pitch and secure media coverage around community events or collaborations with purpose-driven organizations.

Qualifications:


• 2-4 years of relevant experience in PR, media handling or in CSR related fields.


• Diploma or Degree in Public Relations, Marketing, Communications or related field preferred.


• Excellent writing, communication and media pitching skills.


• Strong team player & ability to work under pressure and tight timelines.


• Strong media network and track record of earned coverage.


• Resourceful, proactive and highly organized with strong communication & stakeholder management skills.


• Experienced & passion for managing proposals, community engagement or CSR-related events is necessary.

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