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Brand Image Specialist

3 weeks ago

Singapore beBeeBrandVisibility Full time $80,000 - $120,000
Public Relations and Brand Visibility Specialist

We are seeking a skilled Public Relations and Brand Visibility Specialist to join our team. This role plays a crucial part in shaping and protecting our brand image through media relations, strategic partnerships, and community engagement efforts that align with our premium, lifestyle-forward positioning.

Job Description:

As a key member of the marketing team, this role is focused on securing brand visibility through various channels. The specialist will develop and execute PR strategies to strengthen and enhance our brand's presence across automotive, lifestyle, and business media platforms.

Responsibilities:

  • Develop and execute PR strategies to enhance brand visibility.
  • Manage press releases, media statements, and official communications across public platforms.
  • Manage press engagement at events, launches, and other public touchpoints.
  • Maintain a centralized structured database of media mentions.

Talent and Partnership Management:

The specialist will oversee media and influencer engagement for all key brand events, including car launches, showroom activations, and roadshows. They will review and respond to all inbound branding, PR, and sponsorship opportunities, identify and proactively pitch for branding partnerships and media features, and evaluate and shortlist partnership proposals from KOLs and external brands who align with our vision.

Community and CSR-Driven PR:

The specialist will identify and manage PR opportunities connected to local welfare, community engagement, and environmental sustainability. They will work with internal teams and external partners to support CSR activations that are in line with our branding and pitch and secure media coverage around community events or collaborations with purpose-driven organizations.

Qualifications:

  • 2-4 years of relevant experience in PR, media handling, or in CSR-related fields.
  • Diploma or degree in Public Relations, Marketing, Communications, or related field preferred.
  • Excellent writing, communication, and media pitching skills.
  • Strong team player ability to work under pressure and tight timelines.
  • Strong media network and track record of earned coverage.
  • Resourceful, proactive, and highly organized with strong communication and stakeholder management skills.