Brand Image Specialist

1 week ago

Singapore beBeebrandvisibility Full time $90,000 - $120,000

Job Opportunity

We are seeking a skilled Public Relations Manager to join our team. As a key member of the marketing department, you will play a central role in shaping and protecting our brand image.

About the Role:

The successful candidate will be responsible for securing brand visibility through media relations, strategic partnerships and community engagement efforts that align with our premium, lifestyle-forward positioning.

Main Responsibilities:

  • Develop and Execute PR Strategies: Develop and execute public relations strategies to strengthen and enhance our brand's visibility across automotive, lifestyle and business media platforms.
  • Manage Press Engagement: Manage press engagement at events, launches, and other public touchpoints.
  • Maintain Media Database: Maintain a centralized structured database of media mentions.
  • Talent & Partnership Management: Oversee media and influencer engagement for all key brand events, including car launches, showroom activations and roadshows. Review and respond to all inbound branding, PR and sponsorship opportunities. Identify and proactively pitch for branding partnerships and media features. Evaluate and shortlist partnership proposals from KOLs and external brands who align with our vision. Draft agreements and negotiate collaboration deliverables, pricing and exclusivity terms with selected brand partners. Liaise with internal departments to ensure brand consistency is cohesive across all touchpoints.
  • Community & CSR-Driven PR: Identify and manage PR opportunities connected to local welfare, community engagement and environmental sustainability. Work with internal teams and external partners to support CSR activations that are in line with our branding. Pitch and secure media coverage around community events or collaborations with purpose-driven organizations.

Qualifications:

  • Relevant Experience: 2-4 years of relevant experience in PR, media handling or in CSR related fields.
  • Degree Requirements: Diploma or Degree in Public Relations, Marketing, Communications or related field preferred.
  • Key Skills: Excellent writing, communication and media pitching skills. Strong team player & ability to work under pressure and tight timelines. Strong media network and track record of earned coverage. Resourceful, proactive and highly organized with strong communication & stakeholder management skills. Experienced & passion for managing proposals, community engagement or CSR-related events is necessary.

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