Senior Manager, Destination Experience

Join to apply for the Senior Manager, Destination Experience role at Resorts World Sentosa

Join to apply for the Senior Manager, Destination Experience role at Resorts World Sentosa

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The Senior Manager, Destination Experience is a key role responsible for driving the creative evolution of the resort's brand identity and experiences. With a strong emphasis on ideation, storytelling, and visual execution, this role oversees high-impact projects and ensures the brand remains relevant, resonant, and future-ready. This role involves collaborating across departments managing brand experiences, and ensuring consistency in all branding efforts to elevate the brand's market position and reputation. This role bridges strategic brand thinking with hands-on creative leadership.

Key Responsibilities

Creative Strategy & Brand Evolution

• Support the senior management team in developing brand strategies that elevate the RWS brand portfolio, master brand and vertical brands, including defining brand positioning and

crafting narratives that play a pivotal role in driving brand awareness and business growth.

• Support the Brand Refresh initiative, shaping the resort's future-facing identity and positioning.

• Develop and implement the Brand Guide, ensuring clarity, consistency, and creative excellence across all touchpoints.

• Review and redefine evergreen brand assets, ensuring they reflect the refreshed brand and are adaptable across platforms.

Project Oversight & Execution

• Oversee all direct report projects, providing strategic direction, creative input, and quality assurance.

• Manage key initiatives including but not limited to:

• Hoarding: Design and messaging for high-visibility brand installations.

• Entertainment: Creative development of branded guest experiences.

• Partnerships: Ensure brand alignment in co-branded activations.

Stakeholder Collaboration

• Work closely with internal teams, external agencies, and vendors to bring brand concepts to life. Build strong relationships with key stakeholders to ensure alignment and success of branding initiatives.

• Support the team in aligning creative outputs with broader brand strategy and business goals.

• Mentor and guide team members, fostering innovation and excellence.

• Champion a culture of creativity, collaboration, and continuous improvement.

Success Metrics:

• Delivery of a refreshed and consistent brand identity embraced across the resort.

• Ability to activate brand guide that empowers consistent execution.

• High-impact creative assets and experiences that elevate brand perception.

• Effective oversight of direct report projects with measurable outcomes.

Required Qualifications

• Bachelor's degree in Branding, Marketing, Design, or a related field.

• Minimally 5 years of experience in brand strategy, creative direction, or experiential marketing.

Required Skills

• Strong portfolio demonstrating brand development, creative leadership, and storytelling.

• Proven ability to lead multi-disciplinary projects with strategic and creative impact.

• Excellent communication, presentation, and stakeholder engagement skills.

• Hospitality, luxury, or lifestyle industry experience preferred.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitality

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