Director, Asia-Pacific Marketing

Director, Asia-Pacific Marketing (Asia-Pacific Business Partner)Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. Every day we perform better because of how we work together, as one team, each the best at what we do. We bring a wide range of talented experts together across a wide range of business‐critical services that support our business. Every role within Corporate is vital to furthering our vision of Shortening the Distance from Lab to Life. Why Syneos Health We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program. We are committed to our Total Self culture – where you can authentically be yourself. Our Total Self culture is what unites us globally, and we are dedicated to taking care of our people. We are continuously building the company we all want to work for and our customers want to work with. When we bring together diversity of thoughts, backgrounds, cultures, and perspectives – we're able to create a place where everyone feels like they belong. Job Responsibilities Design and execute annual APAC go‐to‐market plans, including customer experience, lead generation and awareness tactics with measurable impact. May include conference sponsorships, speaking opportunities, bespoke events, memberships/partnerships and APAC specific content and messages. Collaborate with Go To Market functions to develop sales and lead generation strategies aligned with company priorities. Serve as key point of contact/partner for executives across APAC countries to understand business and market dynamics, key objectives and opportunities to drive growth. Partner across Global Corporate Communications & Marketing (GCCM) functions to support marketing activities and align to corporate messaging and strategies. Evaluate and onboard in‐market vendors as needed to support plan execution. Influence key stakeholders and drive accountability in a matrixed model across the organization to ensure high‐quality delivery of initiatives and a return on investment. Define metrics and dashboards and ensure regular reporting to alert business leaders to efforts and impact. Manage dedicated budget. Contribute to tools, templates and methodologies to speed impact, quality and effectiveness – making the GCCM team easy to work with and for. Activities Acts as a central GCC&M contact and triage for APAC marketing. Partners with business leaders to develop annual marketing strategy and plan. Shares current business state and needs with GCC&M colleagues. Proactively aligns GCC&M and vendor resources against priority business needs. Understands key customer accounts/audience needs and behaviors and provides insight and counsel on market dynamics. Collaborates across teams to understand and prioritize business needs. Understands the competitive market and how that impacts business stakeholders. Regularly assesses internal partnership and GCC&M program performance to drive quality improvement efforts. Qualification Requirements 10+ years of hands‐on experience in the following areas: B2B marketing, demand generation, go to market strategy. Bachelor's degree (BA) in relevant field. Deep understanding of local markets and the ability to tailor marketing strategies accordingly. Healthcare, CRO and/or biopharmaceutical services marketing experience a plus though not required. Exceptional writing, editing and presentation skills; project management skills; and consultative skills (including effective questioning, critical thinking, stakeholder management and communication methodology application). Flexible and able to successfully navigate ambiguity and succeed in a rapidly changing, fast‐paced, deadline‐driven environment with multiple priorities. Driven and motivated team player with excellent interpersonal skills, with the ability to successfully influence and effectively work functions without formal reporting lines; must also be able to work with a high degree of independence. Ability to crystallize significant amounts of information to most critical points and confidence to make decisions quickly. Entrepreneurial mindset while operating within a Corporate environment. Additional Information Tasks, duties, and responsibilities as listed in this job description are not exhaustive. The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above. Further, nothing contained herein should be construed to create an employment contract. Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees. The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job. Summary Lead the development and execution of an Asia‐Pacific (APAC) marketing plan to support pipeline growth, drive awareness and enhance reputation for Syneos Health in the rapidly growing regional market. As an expert marketer, this individual is comfortable directing highly visible initiatives and working collaboratively with senior leaders, is proactive, attentive to detail and is mindful of the broader environment – adaptable to change. This matrixed role will work closely with local country leaders, while reporting into the Global Corporate Communications & Marketing team, ensuring local and corporate alignment. Critical success factors include the ability to navigate complex organizational challenges in a matrixed environment; a high degree of intellectual curiosity; exceptional communication skills; B2B marketing experience; and a commitment to quality and measurement. #J-18808-Ljbffr