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SEO & Google Ads Specialist

2 weeks ago

Singapore Nature Technologies Pvt Ltd Full time

The SEO & Google Ads Specialist position at Nature Technologies, a global software development and digital marketing company based in Kolkata, India, offers an exciting opportunity for individuals with 2 to 5 years of experience in SEO and Google Ads. In this full-time role, you will play a crucial part in managing organic and paid strategies for in-house and client projects, with a primary focus on driving ROI and growth.As an SEO & Google Ads Specialist, your main responsibility will be to enhance online visibility through search engine optimization and paid advertising campaigns. You must possess a solid understanding of SEO best practices, paid search advertising, and effective client communication, particularly with U.S.-based clients.Your day-to-day tasks will include conducting comprehensive technical SEO audits, performing keyword research and analysis, optimizing on-page elements, creating SEO-friendly content, and monitoring keyword rankings and traffic trends using tools like Google Search Console and Analytics. Additionally, you will be tasked with planning, executing, and optimizing Google Ads campaigns across various platforms such as Search, Display, and YouTube. It will be essential to track campaign performance, make data-driven adjustments, and prepare custom reports to evaluate the effectiveness of paid campaigns.When it comes to client management, your role will involve liaising with U.S.-based clients to gather project briefs, provide regular updates, and deliver performance reports. You will need to understand the business objectives and target audience of international clients to tailor strategies accordingly. Clear and professional communication of SEO and PPC findings and recommendations will be crucial in maintaining strong client relationships.In addition to hands-on experience in SEO and Google Ads, you should have a proven track record of managing international clients, proficiency in tools such as Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush, and Ahrefs, as well as excellent written and verbal communication skills. An analytical mindset, problem-solving capabilities, and the ability to juggle multiple projects and deadlines efficiently are also essential for success in this role.To excel in this position, you must stay updated on the latest Google algorithm changes, advertising platform updates, and industry trends. Experimenting with new strategies, formats, and automation tools in both SEO and PPC will be encouraged to drive continuous improvement and innovation within the team. If you are passionate about driving online visibility, maximizing ROI, and delivering impactful results for clients, this role presents an exciting opportunity to further develop your skills and expertise in the field of digital marketing., #J-18808-Ljbffr