SEO Google Ads Digital Marketing

7 days ago

Singapore ZORO INTERIOR PTE. LTD. Full time

**1. Scope of Work**:
The Freelancer agrees to provide digital marketing services to the Client as outlined below, based on the following distribution of workload priorities:
**1.1 Search Engine Optimization (SEO) - 30%**
- Conduct keyword research to identify target keywords
- Optimize website content for on-page SEO including meta titles, descriptions, headers, and internal linking
- Monitor and improve website’s technical SEO (loading speed, mobile responsiveness, indexability)
- Build backlinks and off-page SEO strategies
- Provide monthly performance reporting (rankings, traffic, and conversions)

**1.2 Google Ads Management - 30%**
- Set up and manage Google Ads campaigns (Search, Display, Remarketing)
- Perform keyword research and competitor analysis
- Create and optimize ad copy
- Monitor and optimize campaigns for conversions (A/B testing, CTR, CPC optimization)
- Provide monthly reporting on ad performance, spend, and ROI

**1.3 Social Media Content Posting - 5%**
- Schedule and publish posts on TikTok, Xiaohongshu, Instagram, and Facebook
- Basic content curation (visuals and captions to be provided or collaboratively created)
- Maintain consistent posting schedule as agreed (e.g., 1-2 times per week)
- Monitor engagement and notify the client of notable interactions or responses

**1.4 Website Updates and Maintenance - 2%**
- Handle basic updates to the website (e.g., text/image updates, plugin/theme updates)
- Conduct monthly maintenance checks for site uptime, broken links, and performance
- Ensure website backups are regularly scheduled and stored
- Track open and click rates and optimize for better performance
- Recommend improvements based on campaign results

**1.6 WhatsApp Marketing - 20%**
- Send WhatsApp messages or make outreach calls to new potential clients using a provided list
- Develop a script and message templates for outreach
- Maintain log of contacts, messages sent, responses received
- Provide weekly reporting on WhatsApp activities and lead responses

**1.7 Facebook and Instagram Marketing - 10%**
- Develop and implement Facebook and Instagram marketing strategies aligned with campaign goals
- Create and schedule ads using Meta Ads Manager, including A/B testing for creatives and audience targeting
- Monitor ad performance (CTR, CPC, reach, engagement) and make necessary optimizations
- Provide monthly reporting with insights and recommendations for improvement
- Collaborate with the Client on creatives or use approved materials for campaigns

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