Google Ads and SEO Specialist

4 days ago

Singapore Nature Technologies Full time
You are a Google Ads Specialist & SEO professional with 2 to 5 years of experience seeking an opportunity with Nature Technologies, a global software development and digital marketing company based in Kolkata, India. As a results-driven specialist, you will be responsible for managing organic and paid strategies for in-house and client projects, focusing on delivering ROI and growth.Your role involves increasing online visibility through search engine optimization and paid ad campaigns. This includes planning, executing, and optimizing Google Ads campaigns (Search, Display, and YouTube), conducting keyword research, optimizing bids, monitoring performance, and creating custom reports. You will also be responsible for conducting technical SEO audits, developing keyword strategies, optimizing on-page elements, creating SEO-friendly content, and monitoring keyword rankings.Client handling is a crucial aspect of your role, especially for U.S.-based clients. You will communicate with clients to gather briefs, provide updates, deliver performance reports, and align strategies with their business goals and audience. Additionally, you will need to present SEO and PPC findings and recommendations clearly and professionally.Your responsibilities also include tracking and reporting on KPIs across SEO and PPC campaigns, using tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads dashboard. Continuous learning is essential, requiring you to stay updated with the latest Google algorithm changes and advertising platform updates, while experimenting with new strategies, formats, and automation tools in both SEO and PPC.To excel in this role, you must have a minimum of 2 years of experience in both SEO and Google Ads, proven experience in managing international clients, proficiency in tools like Google Analytics, Google Search Console, Tag Manager, Google Ads, SEMrush/Ahrefs, strong communication skills, an analytical mindset, problem-solving skills, and the ability to handle multiple projects and deadlines efficiently.This is a full-time position based in Salt Lake, Sector 5, Kolkata, requiring you to work Monday to Friday in person. Join Nature Technologies to leverage your expertise and drive impactful digital marketing strategies for global clients.,
  • Job Tags search engine optimization, keyword research, seo audits
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