Leader, Category Marketing SG

3 days ago

Singapore LIXIL Group Full time

Job Brief The successful candidate will report to the Leader, Marketing SG & MY and be responsible for all scope of category marketing management in both local markets. This involves gathering local insights, identifying and sharing the local market landscape, competitors and opportunities with the regional function to establish a stronger product roadmap for future sustainable growth. Job Responsibilities Product Portfolio Management: manage the full product lifecycle – from planning, launch, growth, to phase‑out. Evaluate and optimize the local portfolio based on performance, customer insights and market dynamics. Localize global/regional product roadmap to suit local needs, compliance requirements and competitive landscape. Demand Planning & Forecast Accuracy: own monthly and quarterly product forecasts in collaboration with Sales and Supply Chain teams; drive forecast accuracy improvements through rigorous sell‑through analysis and market intelligence. Lead pre‑S&OP discussions and highlight key risks or demand shifts with data‑backed insights. Monitor inventory levels to ensure product availability aligns with business targets and marketing plans. Regional Communication & NPD Alignment: act as a key liaison to regional category and NPD teams, providing timely market feedback and consumer insights to influence product development. Track and align closely with regional teams on product development status, ensuring awareness of key project milestones and local readiness for launch. Market & Competitor Analysis: conduct regular analysis to identify gaps, opportunities and innovation needs; translate insights into actionable product strategies and support development of differentiated value propositions. Go‑To‑Market Execution: drive GTM plans including pricing, channel strategy and launch activities; collaborate with local Sales, Trade Marketing, Channel and Retail teams to ensure successful product activation. Reporting & Business Reviews: lead monthly product performance reviews including sell‑in, sell‑out, inventory, margin and market share insights; develop and maintain top‑view dashboards and reporting formats for leadership and business planning. Operational Excellence: ensure accurate and timely maintenance of product database, SKU lifecycle tracking, pricing updates and compliance documentation; support cross‑functional collaboration on product governance reviews. Requirements Bachelor or Master’s Degree in Marketing or related field; prior marketing product management experience is an advantage. Proven experience in trade marketing, product category and strategic marketing plans within a multinational organization, preferably in the building material industry. Experience in complex product development with a broad range of SKUs. Demonstrated planning, business effectiveness, analysis, negotiation and influencing skills. Experience in customer segmentation and behavior, marketing research and consumer communications. Ability to balance strategic and systematic thinking with operational implementation. Strong analytical skills in product, competitor, promotion and market analysis. Commercial orientation with a passion for driving growth and profitability of the category. Proactive, passionate, and driven by integrity and high standards. Location Singapore, LIXIL International Pte Ltd #J-18808-Ljbffr

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