Head of Marketing

2 weeks ago

Singapore Randstad Singapore Full time

Head of Marketing (F&B QSR Brand) - Randstad Singapore

This range is provided by Randstad Singapore. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

  • Well-known QSR brand.
  • Head of Marketing to oversee the full-fledged marketing responsibilities locally.

About the company

Our client is a QSR brand with a long standing presence. With concrete expansion plans for the future, its objective is to develop new business opportunities and boost its presence in the market. It is looking to build a team of passionate change-drivers who will work closely with the management team to bring the organisation to new heights, and to deliver strong, fast and sustainable growth in 2025.

Key responsibilities

  • Define and execute a holistic marketing strategy aligned with commercial objectives.
  • Lead integrated marketing initiatives to support product rollouts, seasonal campaigns, and brand milestones.
  • Champion brand consistency across all touchpoints, including visual communications, packaging, and customer experiences.
  • Oversee the development of marketing assets that reflect the brand's identity and tone.
  • Manage and optimize multi-channel efforts across digital, print, events, and partner activations.
  • Leverage data to monitor campaign performance and refine future marketing initiatives.
  • Drive innovation through digital and customer engagement platforms such as loyalty programs, CRM, and online commerce.
  • Oversee content development for digital platforms, ensuring strong storytelling and audience relevance.
  • Oversee budget planning and ensure effective resource allocation and ROI measurement.
  • Lead and grow a team, fostering a culture of collaboration and continuous improvement.

Qualifications and experience

  • Marketing experience in QSR brands is a basic requirement.
  • Minimum 8 of experience in marketing, with at least 3 years in a leadership role for a QSR brand
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • Proven success in developing and executing brand and marketing strategies in the F&B industry.
  • Demonstrated ability to translate business goals into actionable marketing strategies.
  • Strong leadership and communication skills.
  • Creative mindset with attention to detail and brand aesthetics.
  • Ability to thrive in a fast-paced, dynamic kitchen environment.

If you're ready to take on a dynamic role and contribute to our brand's growth, we'd love to hear from you Apply today to be a part of our journey.

(EA: 94C3609/ R )

Seniority level

  • Director

Employment type

  • Temporary

Job function

  • Marketing
  • Industries: Food and Beverage Services

We’re refining this description to present clear responsibilities and qualifications for the role.

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