Consumer Marketplace Insights Manager
2 days ago
Position Snapshot Nestlé Purina Petcare Changi Business Park, Singapore 8+ years of experience Position Summary At Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people. A day in the life of a Consumer Marketplace Intelligence Manager Drive Know your Consumer Deeply winning actions holistically in coordination with brand builders. Continuously drive deep insights, understanding and appropriate actions across the region and markets. Develop sharp understanding of Consumer Segmentation, Target Consumers, develop Consumer Portraits and Core Insights in coordination with Brand builders, understand what drives consumer delight and generates demand for our brands. Lead the regional foundational research program to deliver Consumer Segmentation, Brand Health Tracker, Consumer Trends, U&A, Good Taste basket and build consumer /shopper intimacy across the central and market teams. Continuously scan the external environment to proactively identify and assess new leading edge thinking and consumer trends to build future forward competitive advantage and innovation opportunities across the portfolio and regional markets. Drive Consumer & Shopper Insight and research expertise and leadership to all BBNW findamentals- Creating Engaging Brand Experiences, Guide with Brand Essence & Properties, Win with Shoppers, Plan & Execute Flawlessly, Innovate Bigger Bolder Better, Delight with Product & Packaging experience. Lead the development and implementation of CMI methodologies and tools in order to drive greater consumer understanding & insight for the region, markets and cross-functional stakeholders. Continuously develop and apply new and effective research tools and methodologies, while optimizing outputs of the different research instruments (e.g. Segmentation, U & A, Copy testing, Big Idea Testing, I&R related research,Shopper research,Good Taste tests, MMM, Digital / Social Media, New methods etc as applicable) build consumer /shopper intimacy, build and share knowledge). Lead & ensure effective methodologies, guidelines and standards are applied in all research projects. Manage all agency partners to deliver on business objectives end-2-end and ensure correct analysis and buisness recommendations. Continuously build Consumer Knowledge and synthesize consumer understanding ; deliver high-impact insight-based inputs & recommendations that drive brand/business strategies to win in the marketplace What will make you successful University Degree (or equivalent) in Business or Marketing 8+ years experience in market research at Nestlé or equivalent FMCG and / or strategic planning at Communication / Media Agency Experience in leading and managing teams and external agency partners FMCG experience required Regional or Multi market experience required Petcare categroy experience preferred Expertise in CMI methodologies appying to product innovation, packaging and creative / media communication #J-18808-Ljbffr
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Consumer Marketplace Insights Manager
5 days ago
Singapore Nestlé USA Full time $120,000 - $240,000 per yearPosition SnapshotNestlé Purina PetcareChangi Business Park, Singapore8+ years of experiencePosition SummaryAt Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the...
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Consumer Marketplace Insights Manager
7 days ago
Singapore Nestle Operational Services Worldwide SA Full time $120,000 - $240,000 per yearPosition SnapshotNestlé Purina PetcareChangi Business Park, Singapore8+ years of experiencePosition SummaryAt Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the...
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Consumer Marketplace Insights Manager
13 hours ago
Singapore Nestlé Full timeOverview Consumer Marketplace Insights Manager (Regional) at Nestlé Purina Petcare, located in Changi Business Park, Singapore. 8+ years of experience preferred. At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day,...
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Regional Consumer Marketplace Insights Manager
2 weeks ago
Singapore NESTLE SINGAPORE (PTE) LTD Full timeOverview Nestlé Purina Petcare Changi Business Park, Singapore 8+ years of experience Position Summary At Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the...
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Consumer Insights Analyst
1 week ago
Singapore MIDEA ELECTRIC TRADING (SINGAPORE) CO. PTE. LTD. Full time**Summary** This role will be based in Midea Group's APAC HQ office in Singapore. The incumbent is expected to uncover insights that will empower the business units with their business decisions, primarily in improving customer experience and product development. The incumbent will be responsible for building deep consumer and category understanding in...
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Singapore Symrise Full time**About Symrise AG** Symrise is a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of € 3.8 billion in the 2021 fiscal year make Symrise a leading global provider....
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Assistant Manager
1 week ago
Singapore KSC CONSULTANTS PTE. LTD. Full timeWork on numerous strategic projects and research projects, especially ones that assist the organization's operational NPS platform. - Understand research objectives, provide appropriate approaches, collect and analyse data from multiple sources, and make connections to offer insights for important business choices. - Engage stakeholders independently for...
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Senior Manager, Consumer Insights
1 week ago
Singapore NielsenIQ Full time**Job Description**: **ABOUT THE JOB** Reporting to the FMCG & Retail Vertical leader within Consumer Insights team and based in Singapore, the main responsibility of the Senior Research Manager, is to support the business development & sales function within Consumer Insights team, focusing on a diverse set of customized qualitative and quantitative...
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Singapore Symrise Full time**About Symrise AG** Symrise is a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of € 3.8 billion in the 2021 fiscal year make Symrise a leading global provider....
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Senior Executive, Consumer Insights
1 week ago
Singapore NielsenIQ Full timeCompany Description We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s...
