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Marketing Insights and Strategy Specialist
3 weeks ago
Marketing Insights and Strategy Specialist
Role Overview
Conduct research and analyse data to generate insights that inform marketing strategy.
Reporting To
Head of Growth Marketing
About Morrow Health
Morrow Health is redefining preventative healthcare by integrating precision medicine, digital tools, and lifestyle interventions in a seamless ecosystem. Our flagship centre in Singapore combines a medical clinic with a next-generation lifestyle facility, supported by AI, health coaching, and the latest in diagnostics and recovery modalities.
We believe in Trust, Connection, Empowerment, and Impact — values that drive every action we take.
Our Operating Principles - how we work and how we hold ourselves accountable as a team: Mindful. Ownership. Rhythm. Winning Together.
This isn't just medicine. It's a movement. If you are ready to shape the future of longevity care and make a lasting impact, join us in redefining healthcare for Singapore and the world.
Key Responsibilities
- Clean and analyse both qualitative and quantitative data from sources such as GA4, website, social media platforms, search platforms, CRM, email marketing software, datalake, etc.
- Analyse data using descriptive and inferential statistics. Utilise both interpretivist and empirical approaches.
- Generate insights and present them in PowerPoint slides and dashboards.
- Set up and maintain automated dashboards on Looker Studio and Power BI.
Research
- Conduct environmental scanning to sense the external business environment including what our competitors are offering, relevant regulatory changes, macro environmental factors, etc.
- Conduct primary research such as email surveys, interviews, focus groups, etc.
- Conduct secondary research such as web searches, scientific literature review, considering various documents and primary sources.
Strategy and Insights
- Use data and insights to inform marketing related planning and strategy, for example, what tweaks to make, which channels to spend on and how to improve the effectiveness of various campaigns.
Ad hoc tasks
- Other ad hoc tasks as needed.
Cross-Functional Collaboration
- Work closely with various internal and external stakeholders on growth related initiatives.
- Brand and Community to integrate insights into their brand and community initiatives.
- Content and Education to integrate insights into their content and education initiatives.
Requirements
- At least 3 years of experience in a marketing insights and strategy-related area.
- Experience in integrated, digital or growth marketing would be advantageous.
- Experience in marketing or business sciences and research would be highly advantageous.
- Experience working with agencies.
- Polished communication, good analytical and problem-solving skills.
- Passion and interest for preventive healthcare, lifestyle medicine and longevity medicine is desirable.
- A relevant bachelor's or postgraduate degree related to marketing and business research would be highly advantageous.
Why Join Us
This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You'll contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
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