Product & Partner Marketing Manager

Overview
We are seeking a strategic and execution-focused Product & Partner Marketing leader to drive the success of Mozart, our unified, multi-service orchestration platform, and expand its reach through a high-impact partner ecosystem. You will lead both product marketing and partner co-marketing initiatives that position Mozart as a differentiated solution in complex, mission-critical environments. You will shape compelling narratives, orchestrate launches, and activate through-channel campaigns with top-tier partners. Success is defined by clear differentiation, measurable pipeline growth, and partner-sourced wins.
What You’ll Own
Product Marketing
Own and evolve Mozart’s strategic positioning and messaging framework, including vertical value propositions (Government, Retail/Integrated, Defence, Campus, Utilities).
Define ideal customer profiles (ICPs), personas, pain points, desired outcomes, and success metrics; maintain a sharp view of the competitive landscape.
Collaborate with Product on packaging and pricing (SKUs, licensing tiers), release readiness, and roadmap storytelling.
Lead go-to-market efforts for feature and major releases, including planning, asset development, enablement, and performance tracking.
Create high-impact content such as solution briefs, datasheets, one-pagers, whitepapers, vertical decks, ROI models, web copy, and video scripts.
Build compelling demo narratives with Solutions Engineers; maintain a screenshot library and 10-minute demo flows.
Drive customer advocacy through case studies, testimonials, reference programs, and proof points.
Channel Partner Marketing (Through-Channel)
Develop a differentiated partner value proposition and Mozart pitch tailored for partner audiences.
Design turnkey campaign-in-a-box toolkits including email sequences, landing pages, social content, webinar decks, talk tracks, and follow-up cadences.
Plan and execute co-marketing programs with strategic partners (ABM lists, webinars, events, digital campaigns); manage MDF plans and ROI reporting.
Enable through-channel marketing automation (TCMA) templates where supported by PRM systems.
Co-author joint solution briefs with ecosystem partners such as Dell Safe Cities and leading VMS, ACS, or BMS vendors.
Localize messaging for priority markets while ensuring brand consistency and claims compliance.
Operational Excellence and Analytics
Define and manage the marketing performance model, including sourced and influenced pipeline, MQL to SQL to Win conversion, cost per lead, CAC payback, campaign ROI, asset adoption, and portal engagement.
Partner with PRM Operations to surface partner scorecards and content usage insights.
Conduct A/B testing on messaging and creative; iterate based on performance data and field feedback.
Oversee budget allocation and MDF forecasting; maintain a rolling two-quarter campaign calendar.
Contribute to quarterly business reviews with actionable insights and next-quarter growth strategies.
Cross-Functional Collaboration
Align playbooks and vertical decks; ensure training content reflects external messaging; provide demo scripts and ROI calculators.
Align on partner priorities, tiered offers, and launch plans; deliver dashboards and campaign ROI; support Rules of Engagement communications.
Gather win/loss insights; refine discovery questions; co-present in marquee pursuits.
Publish and version assets; set up campaigns and tracking; manage TCMA templates.
Capture operational outcomes and service attach stories for use as proof points.
Your Experience & Expertise
8+ years in product and/or partner marketing for B2B enterprise platforms.
Proven success in launching positioning strategies and executing through-channel campaigns with measurable pipeline impact.
Experience in physical security, smart buildings, command centers, or IT-OT environments is preferred.
Persuasive communicator and storyteller with the ability to translate technical depth into compelling business outcomes.
Data-driven mindset with fluency in funnel metrics, ROI modeling, and performance optimization.
Strong program management skills across multiple markets and partner ecosystems.
Adept at navigating compliance, data residency and sovereignty, and public-sector nuances.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Product Management and Marketing
Industries
Technology, Information and Media, Professional Services, and Security and Investigations
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