Head of Distribution Transformation

Head of Distribution Transformation & Marketing page is loaded

Head of Distribution Transformation & Marketing

About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD's customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

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In Singapore, FWD aims to change the way people feel about insurance by leveraging technology to deliver products and services that are relevant, easy to understand and always convenient for our customers. To this end, we have a direct-to-consumer (DTC) platform that allows customers to buy their preferred life and general insurance products directly from our website; as well as a network of preferred Financial Advisory (FA) firms for customers who want to speak with an advisor before committing to an insurance plan. Whatever their preference, we believe insurance should be simple, reliable and convenient.

If you are looking for a career where you can create a real impact and celebrate living, we invite you to join us on our exciting journey.

PURPOSE

This role supports the CEO of the company to identify strategic and tactical opportunities to drive accelerated growth for the company. This is a rare opportunity to work with senior management and seasoned sales heads to drive growth for the company.

KEY ACCOUNTAIBILITIES

• To identify opportunities for the company within all distribution channels (IFA, Banca, Digital Commerce and FWD Private) and setup key transformation projects to drive growth
• Responsible for development and execution of market strategies across all channels, contributing to overall company revenue goals taking into consideration of product line profitability targets and financial milestones
• Oversees customer journey and experience for all distribution channels to ensure best in class experience
• Drive and lead existing key projects such as increasing advisor activation, distribution setup etc and evaluate new opportunities
• Use data to identify gaps and opportunities and working with distribution heads to convert these insights into actionable areas to build the business
• Help the company plan quarterly sales kick-off events to get the key messages to the frontline
• Help the company manage the quarterly and annual sales incentive budget
• Review campaign papers from distribution and liaise with Finance to ensure the company gets the best outcome
• Enhance the company's market awareness, consideration and conversion through various marketing and PR activities

QUALIFICATIONS / EXPERIENCE

• Actuarial background with strong distribution experience
• Familiar with FAA and relevant regulations in Singapore with regards to insurance sales practices
• At least 10 years of relevant experience in an insurance company particular in IFA market

KNOWLEDGE, SKILLS & ABILITY

• Excellent business acumen
• Ability to lead by influence and with a strong track record of meeting deadlines in a fast-paced environment.
• Ability to work in a highly dynamic environment with high ambiguity
• Self-starter and goal-oriented
• Ability to work in teams and independently
• Strong internal and external stakeholder management at all levels
• Strong people management and collaboration skills
• Excellent analytical, conceptualisation, problem-solving and communication skills