Traineeship (Career Branding) [GRIT@Gov]

What the role is:
The GRaduate Industry Traineeship Programme within the Public Service ( ) aims to provide fresh graduates with opportunities to gain industry-relevant skills and experience that can strengthen their employability to take up full time roles in the sector. This traineeship offers fresh graduates who are intending to embark on a HR career an exciting opportunity to gain hands-on experience in employer branding and career development. As part of the Career Development and Talent Strategy Partner team within MOH’s Corporate Human Resource Division, you will contribute to enhancing the branding of Ministry of Health as an employer of choice through innovative digital marketing and communications strategies.
In the course of the traineeship, you will have opportunities to develop competencies in employer branding, digital communications, content strategy, and data analytics. You will gain valuable insights into how HR functions leverage social media platforms and digital channels to attract talents, whilst building skills in project management, stakeholder engagement, and strategic communications.
What you will be working on:
You will be part of the team working on MOH’s Career Branding project, working closely with different stakeholders to execute a comprehensive employer branding strategy. Your primary responsibilities will include:
Managing and maintaining MOH’s LinkedIn presence, developing engaging content that showcases the organisation's culture, values, and career opportunities.
Planning and implementing a strategic communications timeline, coordinating with various divisions to feature MOH’s events and career development initiatives that resonate with potential job applicants.
Reviewing content and monitoring its effectiveness through analysis of engagement metrics and providing data-driven recommendations to improve reach and effectiveness.
Conducting analysis of social media data, tracking key performance indicators such as engagement rates, follower growth, to measure the success of branding initiatives.
Proposing innovative approaches to enhance MOH’s online presence and suggesting best practices in employer branding.
Presenting insights on proposed branding strategy to the team and management
What we are looking for:
Polytechnic diploma or university degree in any discipline, candidates with background in communications, marketing, business, or human resources may find synergy with this role
Strong written and verbal communication and interpersonal skills
Familiarity with social media platforms, particularly LinkedIn, and have interest in digital marketing and employer branding
Basic analytical skills and comfortable with data interpretation
Experience with content creation or employer branding, whether through university projects, internships, or personal initiatives, would be advantageous.
Proficient in Microsoft Office
Passionate in contributing to meaningful work that impacts the Ministry’s employer branding initiatives
Key Competencies Required:
Thinking Clearly & Making Sound Judgements – Strong analytical and critical thinking abilities to support the crafting of sound policy recommendations; ability to grasp timelines, operating context and ground realities.
Learning & Putting Skills into Action - Possesses the drive and curiosity to learn and apply new skills, knowledge and new ways of working.
Improving & Innovating – Ability to seek continual improvements, and to innovate and experiment while managing the risks involved.
Working Effectively with Stakeholders – Ability to mobilise and rally partners and stakeholders towards a collective purpose.
About Ministry of Health
The Ministry of Health’s (MOH) vision is to champion a healthy nation with our people – to live well, live long and with peace of mind. As an open country constantly exposed to an interconnected world, Singapore faces complex issues in public healthcare. MOH constantly grapples with new challenges brought on by an increasingly globalised world, a rapidly ageing population and rising expectations. MOH’s responses to these challenges include preventing and managing the outbreak of diseases such as SARS and Influenza A (H1N1), designing a healthcare system that delivers care in an integrated and effective manner, growing the capacity and capabilities within the sector, and managing healthcare inflation.
As an MOH officer, you will be involved in formulating and implementing policies that guide Singapore’s healthcare ecosystem. You will work alongside a team with varied skills and backgrounds, but with the common goals of (i) promoting good health and reducing illnesses; (ii) ensuring that Singaporeans have access to good and affordable healthcare; and (iii) pursuing medical excellence. Your work will have far-reaching impact on the health and lives of Singaporeans.
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