Business Unit Marketing Executive

3 days ago

Singapore Trelleborg Marine & Infrastructure Full time

About the Job

Trelleborg Marine & Infrastructure is looking for a motivated Business Unit Marketing Executive - Social Media & Regional Campaigns for a temporary position in Singapore. Collaborate with our creative marketing team to develop a brand new online presence plan and local promotions that improve our brand exposure and impact. The Marketing Executive's scope of work goes beyond the specifics provided below and could vary based on business needs.

Social Media
  • Work closely with the Marketing Manager and internal stakeholders to develop and implement a social media strategy (both organic and paid) that aligns with the overall business strategy, ensuring its effectiveness in amplifying the brand and extending the brand’s influence on audience’s behavior.
  • Engage with the content lead and the marketing team at large to craft content ideas that enhance the audience experience.
  • Develop engaging, creative, innovative content for regularly scheduled posts to drive engagement and lead generation and to promote brand-focused messages.
  • Partner with marketing team and assistants to build social media schedules for brand promotions.
  • Work with videographers and multimedia designers to ensure that posts are engaging.
  • Ensure content is optimized for publication across various social media sites.
  • Scheduling posts for release at optimal times.
  • Grow awareness, train, and mentor sales managers and subject matter experts for social media use.
  • Audits and analyses social media presences, including advertising costs and returns.
  • Assess social media campaigns and collect audience data and perspectives to identify chances for improving social media promotions.
  • Ensure timely response to social media comments.
  • Effective management of social media platforms.
  • Monitors and develops reports on competitor activity within social media spaces.
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