Partnerships Manager, Alliances

Partnerships Manager, Alliances & Channels
Sprout Social is looking to hire a Partnerships Manager to join the Alliances and Channels team, based in Singapore.
What You'll Do
As the Partnerships Manager, you will play a pivotal role in driving growth and expanding our footprint within the partner ecosystem. You will be responsible for building and maintaining strategic relationships with key partners, such as Salesforce and AWS, to drive revenue, deliver a best-in-class partner experience, and strengthen our partnership ecosystem. You will serve as a liaison between Sprout Social and partners, mutual customers, and prospects, ensuring alignment on sales goals and joint initiatives. This role will have full ownership of the partnership strategy, execution, and results for the entire Asia Pacific (APAC) region.
Develop and execute a regional strategy and business plan to strengthen Sprout Social's relationship with Salesforce and AWS, focusing on tailoring go-to-market strategies for diverse APAC markets, prioritizing which partners to focus on, and ensuring effective sales enablement & alignment
Become a subject matter expert on the APAC partner ecosystem, especially Salesforce and AWS, understanding their specific functionalities, programs, and mechanisms to drive meaningful revenue impact to Sprout Social and sequencing which partnerships to pursue
Act as the primary point of contact and relationship owner for key partner stakeholders as well as for Sprout Social's field teams operating within the APAC region
Drive incremental revenue across the APAC region by identifying and creating joint opportunities, running localized co-selling campaigns, and building a robust pipeline
Achieve quarterly and annual sales targets by leveraging partners' customer bases and market reach within the region
Track key performance indicators to evaluate partnership success, such as joint pipeline creation, revenue growth, and partner engagement
Work cross-functionally with other teams at Sprout Social, to build and strengthen the partnership, champion APAC partner needs and opportunities, and enhance awareness of our joint value propositions both externally and internally
Partner with the marketing team to plan and execute virtual and in-person partner events and marketing campaigns. Track and report the results of each marketing initiative.
What You'll Bring
With this being a new role in the Alliances and Channels organization, an always-be-learning and growing mindset will help set you up for success. The ideal candidate will have experience navigating diverse cultures, business practices, and languages across the region and will be comfortable working across multiple time zones.
5+ years of experience in sales or business development roles in the SaaS industry
3+ years working within SaaS partner ecosystems
Proven ability to manage and grow relationships with external and internal stakeholders
Excellent communication and presentation skills, with the ability to influence C-Level executives, front-line managers, and individual contributors
Results-driven mindset with a collaborative approach to teamwork
Humble hunger to improvise, adapt, and overcome
Preferred qualifications
Experience building meaningful partner relationships with complex and sophisticated organizations
Highly independent and self-motivated with the ability to proactively seek out solutions and opportunities
Growth and Timeline
Within 1 month, you'll plant your roots, including:
Develop understanding of Sprout's Salesforce Service Cloud Integration and other API integrations into Salesforce, and the AWS go-to-market structure
Connect with leaders across the Alliances and Channels team and other departments to build relationships and understand how this role can support collective goals
Audit existing APAC-specific enablement efforts and resources
Gain access to software and tooling key to this role
Within 3 months, you'll start hitting your stride by:
Leading internal trainings on Salesforce and AWS marketplace opportunities
Setting up go-to-market strategies with external Partner contacts
Engaging with Sprout Sales & Success leaders on identified opportunities
Selling the Salesforce Service Cloud Integration
Sourcing deals from Salesforce and AWS
Within 6 months, you'll make a clear impact through:
Driving revenue through Salesforce Service Cloud integration and partner-sourced deals
Accelerating deals with partner involvement
Onboarding strategic new partners and establishing go-to-market strategies
Creating on-demand trainings for teams
Within 12 months, you'll make this role your own by:
Optimizing and managing additional Alliance and Channel partners to expand Sprout's reach
Co-sell and