Assistant Director, Nanyang EMBA

4 days ago

Singapore NTU (Nanyang Technology University- Main Office-HR) Full time
Job Description

The Assistant Director, EMBA Chinese Programme is a senior leadership role responsible for the end-to-end management of the programme. This includes overseeing marketing, recruitment, admissions, operations, and student experience through to graduation.

Key Responsibilities:
  • Marketing and Branding:
    • Develop and implement a comprehensive marketing strategy to position the EMBA Chinese Programme as a premier choice for Chinese entrepreneurs and senior executives worldwide.
    • Oversee branding efforts, digital campaigns, and content development to enhance programme visibility.
    • Lead the planning and execution of high-profile marketing events, roadshows, and information sessions in key markets.
    • Collaborate with internal stakeholders and external agencies to maximize outreach and campaign effectiveness.
    • Provide strategic direction and leadership to the Marketing, Recruitment, and Admissions team, ensuring strong execution and alignment with programme goals.
  • Student Recruitment and Admissions:
    • Define and implement recruitment strategies to attract high-caliber Chinese business leaders and professionals.
    • Build and maintain relationships with key stakeholders, including corporate partners, alumni, and industry leaders, to generate referrals.
    • Oversee the admissions process, including application screening, candidate interviews, and selection.
    • Provide personalized engagement and advisory to prospective students to enhance conversion rates.
    • Monitor and analyze recruitment data to refine strategies and improve conversion rates.
    • Work closely with the programme academic director and team members to align recruitment efforts with academic and institutional goals, and ensure compliance with university regulations and policies.
  • Programme Operations and Student Experience:
    • Oversee the end-to-end student journey, ensuring a seamless experience from onboarding to graduation.
    • Ensure the smooth delivery of academic and executive learning experiences, working closely with faculty and the programme team members.
    • Enhance student engagement through networking sessions, company visits, and executive learning initiatives.
    • Collaborate with the Programme Operations Team to ensure efficient daily operations and ensure compliance with accreditation standards and university policies.
  • Stakeholder Engagement and Relationship Management:
    • Cultivate and strengthen relationships with faculty, corporate partners, alumni, and school leadership to enhance programme value.
    • Establish partnerships with businesses, government agencies, and industry associations to create networking and career development opportunities for students.
    • Represent the programme at industry forums, conferences, and executive education platforms to strengthen programme reputation.
    • Guide the Marketing, Recruitment, and Admissions team in maintaining strong engagement with prospective students and external stakeholders.
    • Continuous Improvement and Strategic Development
    • Monitor market trends, competitor programmes, and industry needs to refine and enhance programme offerings.
    • Leverage data-driven insights to improve marketing, recruitment, and programme delivery strategies.
    • Identify and implement innovative learning solutions and digital transformation initiatives for the EMBA Chinese Programme.
    • Provide regular reports and strategic recommendations to senior management.
    • Mentor and develop the team, fostering a high-performance and collaborative team culture.
    Requirements:
    • Minimum Bachelor's degree, a Master's Degree is preferred.
    • 8 to 10 years of experience in programme management, business development or executive education in higher education or a related field.
    • At least 5 years in a leadership or managerial role, overseeing marketing, recruitment, admissions, or programme operations.
    • Experience working in or with Chinese-speaking markets is essential.
    • Strong track record in student recruitment and executive education programme management, particularly targeting senior executives or Chinese-speaking markets.
    • Good understanding of the Chinese business landscape, including key markets like Beijing, Shanghai, and Guangzhou.
    • Familiarity with market trends in executive education, leadership development, and internationalization.
    • Ability to motivate and manage a high-performing team across marketing, recruitment, admissions, and operations.
    • Strong cross-cultural communication skills, particularly in engaging with Chinese-speaking executives.
    • Ability to interact with senior business leaders, government officials, and academic faculty with confidence and professionalism.
    • Analytical and thorough in his/her thought-process.
    • Good team-player and able to work independently.
    • Pleasant disposition and able to work under tight deadlines.
    • Ability to anticipate challenges and develop solutions.

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