Retail Mall Marketing Manager

3 days ago

Singapore beBeeMarketing Full time

About the Role

We are seeking an experienced Marketing Professional to join our team in a challenging and rewarding role. As an Advertising and Promotion Executive, you will be responsible for developing and executing innovative marketing campaigns to drive traffic and sales.

Key Responsibilities:

  • Assist in market research and identify opportunities to enhance customer engagement and experience.
  • Plan and execute mall-wide promotions, campaigns, and events to boost traffic and tenant sales.
  • Source and liaise with licensees for atrium, roadshow, and advertising space bookings to drive revenue.
  • Develop and implement annual marketing calendars and manage related budgets.
  • Manage digital marketing, content creation, and social media engagement across platforms.
  • Maintain close relationships with tenants, encouraging participation in marketing activities.
  • Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events.
  • Monitor and report on the effectiveness of marketing initiatives with recommendations for improvement.
  • Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media.
  • Support administrative processes including procurement, vendor sourcing, and financial tracking.

Requirements:

  • Degree in Marketing / Mass Communications or relevant discipline.
  • Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage.
  • Proficiency in Design software (e.g., Adobe Photoshop, Illustrator, Canva, etc.).
  • Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics.

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