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Mall Marketing Strategist
3 weeks ago
We are seeking a seasoned marketing expert to spearhead our retail mall marketing efforts. As an Advertising and Promotion Executive, you will be responsible for crafting innovative marketing campaigns that drive traffic and sales.
Key Responsibilities:- Conduct market research to identify opportunities for enhancing customer engagement and experience.
- Develop and execute mall-wide promotions, campaigns, and events to boost traffic and tenant sales.
- Liaise with licensees for atrium, roadshow, and advertising space bookings to drive revenue.
- Create and manage annual marketing calendars and oversee related budgets.
- Oversee digital marketing, content creation, and social media engagement across platforms.
- Maintain close relationships with tenants, encouraging participation in marketing activities.
- Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events.
- Monitor and report on the effectiveness of marketing initiatives with recommendations for improvement.
- Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media.
Requirements:
- Degree in Marketing / Mass Communications or relevant discipline.
- Prior experience in retail mall marketing, events management, digital marketing, and social media marketing will be an advantage.
- Proficiency in Design software (e.g., Adobe Photoshop, Illustrator, Canva, etc.).
- Good knowledge in digital marketing, including social media platforms management, paid media buy, and analytics.
