
Retail Mall Marketing Professional
3 days ago
Job Summary
We are seeking a seasoned Marketing Professional to spearhead the development and execution of innovative marketing campaigns that drive traffic and sales in our retail mall.
Key Responsibilities:
- Conduct market research to identify opportunities to enhance customer engagement and experience.
- Design and execute mall-wide promotions, campaigns, and events to boost traffic and tenant sales.
- Source and liaise with licensees for atrium, roadshow, and advertising space bookings to drive revenue.
- Develop and implement annual marketing calendars and manage related budgets.
- Manage digital marketing, content creation, and social media engagement across platforms.
- Maintain close relationships with tenants, encouraging participation in marketing activities.
- Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events.
- Monitor and report on the effectiveness of marketing initiatives with recommendations for improvement.
- Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media.
Requirements:
- Degree in Marketing / Mass Communications or relevant discipline.
- Prior experience in retail mall marketing, events management, digital marketing, and social media marketing is an advantage.
- Proficiency in Design software (e.g., Adobe Photoshop, Illustrator, Canva, etc.).
- Good knowledge in digital marketing, including social media platforms management, paid media buy, and analytics.
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