Field Marketing Manager

2 days ago

Singapore Anaplan Inc Full time

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture. Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in‐class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebratingour wins – big and small. Supported by operating principles of being strategy-led, values -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let's build what's next - togetherWe're seeking a driven, hands‐on marketer who thinks and acts like a business owner. You'll have the autonomy to shape strategies, make bold decisions, and deliver results that move the needle. From crafting go‐to‐market plans to running campaigns end‐to‐end, you'll take full ownership — budgets, timelines, outcomes. If you thrive on independence, accountability, and turning ideas into measurable impact, this is your role. We're looking for a self‐starter who treats the marketing function as if it's their own business — someone who's proactive, resourceful, and accountable for delivering results from strategy through to execution. Key Responsibilities Own the strategy: Develop and execute marketing plans that align with business goals and drive measurable growth. Run it like a business: Manage budgets, timelines, and priorities with a P&L mindset, ensuring ROI for every activity. Lead from the front: Drive campaigns end‐to‐end — from market research and positioning to creative execution and performance tracking. Be resourceful: Identify opportunities, solve problems, and adapt quickly without waiting for instruction. Cross‐functional leadership: Partner with sales, product, and operations to ensure seamless go‐to‐market execution. Data‐driven decisions: Use analytics and insights to refine strategies and deliver better outcomes. Your Impact As a trusted leader and subject matter expert, you will: Strategic Advisory: Generate plans for countries including: Singapore, Malaysia, Hong Kong, Indonesia, Thailand and Philippines. Trusted Advisor: Build trusted relationships with key partners, customers and prospects through marketing campaigns. Thought Leadership: Establish Anaplan at industry events, in thought leadership opportunities, and through social media. What We're Looking For Proven experience managing marketing programs with measurable success -10+ years in Field Marketing roles Experience in high technology B2B enterprise software field marketing required; SaaS/on‐demand software experience highly desired. Proven experience managing marketing programs with measurable success -10+ years in Field Marketing roles Experienced in

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