Field Marketing Manager

4 days ago

Singapore Hawk Full time

**About Us** Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk’s powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion - while providing individuals with opportunities to grow professionally and make a difference in the world. **Your Mission** Are you an accomplished, organized B2B marketer looking to join a fast-growing, global company working to prevent financial crime? Hawk is on a mission to enable the financial sector to detect money-laundering and prevent fraud using cutting-edge AI-powered technology. We’re looking for a talented, results-driven Field Marketing Manager to come onboard and run our marketing programs in Asia-Pacific. **Your Responsibilities** - Meet revenue, pipeline, and lead/demand generation targets by building and executing successful marketing plans for Asia-Pacific - Plan and execute a successful in-person and virtual event calendar, gaining a full understanding of the landscape for events and ensuring innovative, effective Hawk involvement where appropriate - Own the digital marketing targets for your regions, collaborating with the Digital Marketing Manager to build, monitor and optimize programs - Identify, create and deliver localized campaigns that can be delivered across digital and account-based marketing programs - Map out the local media landscape to identify media partners, associations, and networking groups that we can work with to reach our audiences - Understand and monitor the anti-money laundering and fraud detection landscape in your regions, collaborating with the Content team to create content that talks to local challenges - Manage the flow of leads and MQLs through the marketing funnel, collaborating with Sales and RevOps to ensure timely follow-up and measurement of leads and opportunities - Work closely and productively with the Sales teams in your regions, identifying opportunities for campaigns that resonate with our audiences - Execute events and campaigns with a polished, highly organized approach - Produce regular, actionable reports on activity performance - Manage budgets to ensure maximum return on investment **Your Profile - You Will Have** - 5+ years’ experience of Field Marketing at B2B technology organizations - Excellent communication and presentation skills in English - A proven results-driven approach, with a love for delivering on goals and the aptitude to create programs that enable those goals to be met - Exceptional organizational capabilities and a strong eye for detail to ensure events and other programs are delivered successfully from start to finish - Experience in running events and localized campaigns that achieve their goals - Excellent communication skills, both verbal and written - Experience of working successfully with Sales teams at all levels to meet goals - Knowledge of the Asia-Pacific region - Drive, self-motivation, proactivity - Experience in financial services and anti-financial crime would be an advantage - You can travel when required (

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