Assistant manager/ manager

6 days ago


Singapore National Gallery Singapore Full time

Responsibilities Develop and execute integrated marketing campaigns for changing exhibitions, programmes, and key events through storytelling and content marketing across O2 O platforms to achieve brand awareness and visitorship targets for the Gallery, both locally and internationally. Oversee the creation of marketing and communication materials, encompassing content, graphics, and multimedia materials that resonate with target audiences. Enhance the Gallery's public relations efforts by organising media events such as media previews, journalist visit programmes (JVPs), and familiarisation tours, as well as developing press releases and media advisories and managing media queries and opportunities. Cultivate strategic alliances to boost the Gallery's promotion and marketing efforts, exploring avenues for collaborative marketing and promotional ventures with current and prospective partners. Take ownership of the allocated marketing budget, ensuring efficient allocation of resources to maximise ROI, monitoring campaign performance, and adjusting strategies as needed. Establish key performance indicators (KPIs) to measure campaign effectiveness and regularly monitor campaign performance, making data-driven recommendations to refine marketing strategies. Conduct market research to identify trends, audience preferences, and competitive landscapes for more effective decision-making. Collaborate with internal teams, external agencies, and partners to align marketing efforts and maximize exposure. Qualifications Undergraduate degree in a relevant discipline including coursework in marketing and business. 4 to 6 years of relevant experience in marketing and communications. Proven success in campaign development and execution with substantial experience in multi-channel campaign development and execution. Prior proven knowledge and experience in digital and social media engagement. Relevant experience in public relations and working with media. Prior proven success in project and time management. Exceptional interpersonal, organisational, and analytical skills. Effective verbal and written communication skills. Ability to work in a complex and demanding environment with a high level of attention to detail. Results-oriented mindset with a focus on achieving measurable goals. #J-18808-Ljbffr



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