Regional Product Associate Director

Company description
Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands, and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Our two biggest solution hubs in Singapore are Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of passionate, purposeful, and progressive creative agencies in Singapore, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, comprising global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven practices that help our clients navigate the modern media landscape.
Our other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and provide total commerce experiences.
Overview
As Regional Product Associate Director, you will support the Regional Lead in implementing and delivering our growth plan across APAC, focusing on evolving our digital and emerging technology offerings.
Your role will be mainly internal, working with local teams to help them identify, create, and market new solutions aligned with our growth strategy, and meeting with agency teams and clients to help them understand and navigate our offerings.
Key initiatives include:
Developing and evolving the Guaranteed outcomes offering, with bespoke models for key clients
Building and marketing scalable new product offerings such as Connected TV, D-OOH, Commerce, and Gaming
Providing thought leadership on industry updates
Managing the entire product lifecycle: research, planning, evaluation, packaging, marketing, training, and enhancement
The role requires understanding local market landscapes across APAC and building collaborative relationships with local teams, supporting regional growth while respecting their challenges and needs.
Responsibilities include:
Communicating the team's product value proposition, partnerships, and processes
Supporting the Regional Lead with tracking, updates, and insights
Maintaining detailed reports and analyses on regional growth
Creating a solutions directory for the region
Launching and overseeing a regional taskforce to foster collaboration
Identifying and developing solutions aligned with strategic priorities
Acting as a point of contact for regional account teams and clients
Sharing learnings, processes, and products regionally and globally
Ensuring compliance across transactions
Qualifications
7+ years of digital and product experience within an agency or media-related vendor
Thrives in process and operations-driven environments
Experience in client-facing roles
Managing multi-market accounts
Understanding internal agency and country dynamics
Advanced digital strategy knowledge, with familiarity with programmatic platforms
Intermediate to advanced understanding of the TV landscape, including CTV and cross-platform measurement technologies
Excellent communication and interpersonal skills
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