Assistant Sales Manager, Catering Sales I Hospitality

2 weeks ago


Singapore Peoplebank Asia Full time

Principal Consultant at PeopleBank Singapore
Job Title:
Assistant Catering Sales Manager
Department:
Catering Sales
Reports to:
Director of Catering Sales / Director of Events
Overview
The Assistant Catering Sales Manager is responsible for generating and managing catering business for our client, including social events, weddings, meetings, and banquets. The role focuses on building strong client relationships, maximizing catering revenue, and ensuring seamless event execution through effective collaboration with the banquet operations and culinary teams.
Key Responsibilities
Sales & Business Development: Proactively source, develop, and manage new catering accounts across corporate, social, wedding, and MICE segments.
Conduct sales calls, attend networking functions, and represent the hotel at relevant trade shows and exhibitions.
Prepare proposals, quotations, and contracts in line with hotel policies and client requirements.
Achieve individual and team catering sales targets, contributing to the hotel’s overall revenue goals.
Client Relationship Management: Build and maintain long-term relationships with clients through regular engagement and personalized service.
Conduct site inspections, menu tastings, and pre-event meetings to understand client needs and expectations.
Act as the main point of contact for clients, ensuring clear communication and smooth coordination pre-, during, and post-event.
Event Coordination & Execution: Liaise with banquet operations, culinary, and other hotel departments to ensure successful event delivery.
Monitor event details including timelines, room layouts, menus, and guest preferences to guarantee service excellence.
Attend and support major events to ensure high guest satisfaction and address any last-minute requirements.
Administration & Reporting: Maintain accurate and updated client records in the CRM system.
Prepare regular sales activity reports, revenue forecasts, and post-event feedback summaries.
Support the Director of Catering Sales in developing catering packages, promotions, and tactical sales strategies.
Talent Profile / Requirements
Diploma or Bachelor’s degree in Hospitality Management, Business, or related field.
Minimum 2–3 years of experience in catering sales, events, or banquet sales in a hotel environment.
Strong understanding of the MICE and social event markets, with existing client network preferred.
Excellent presentation, communication, and negotiation skills.
Ability to multi-task, work under pressure, and deliver results in a fast-paced environment.
Proficient in Microsoft Office applications; knowledge of Opera Sales & Catering or Delphi an advantage.
Team player with a service-oriented mindset and strong attention to detail.
How to Apply: Interested applicants, please click on the “Apply Now” to submit your updated resume.
Please note: Due to the anticipated high volume of applications, only shortlisted candidates will be contacted. All information provided will be treated with strict confidentiality and used solely for recruitment purposes.
Cheah Wei Ee
Principal Consultant - Retail & Hospitality Division
EA Personnel No: R
Peoplebank Singapore Pte Ltd | EA Licence No: 08C5248
Seniority level
Not Applicable
Employment type
Full-time
Job function
Food and Beverage Services and Hospitality
Referrals increase your chances of interviewing at Peoplebank Asia by 2x
Get notified about new Assistant Sales Manager jobs in
Singapore .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr



  • Singapore DELICIAE HOSPITALITY MANAGEMENT PTE. LTD. Full time

    Key responsibilities include, but are not limited to: *Be part of a core team that will create memorable experiences for guests through a diverse range of event experiences – Corporate, Wedding, Celebrations, Catering etc. *Have a direct hand in the company’s further improvement and development while working closely with our CEO/Creative Director....


  • Singapore RICO CATERING PTE. LTD. Full time $60,000 - $80,000 per year

    Sales Support & Lead GenerationAssist the sales team with prospecting new clients, generating leads, and following up on inquiries.Provide detailed information on catering services, pricing, and availability.Coordinate client appointments, site visits, and presentations to support the sales process.Client Communication & Relationship ManagementServe as the...


  • Singapore DELICIAE HOSPITALITY MANAGEMENT PTE. LTD. Full time $90,000 - $120,000 per year

    Key responsibilities include, but are not limited to: *Be part of a core team that will create memorable experiences for guests through a diverse range of event experiences - Corporate, Wedding, Celebrations, Catering etc. *Have a direct hand in the company's further improvement and development while working closely with our CEO/Creative...


  • Singapore RICHFOOD CATERING PTE. LTD. Full time $40,000 - $60,000 per year

    Key ResponsibilitiesSales Support & Lead GenerationAssist the sales team with prospecting new clients, generating leads, and following up on inquiries.Provide detailed information on catering services, pricing, and availability.Coordinate client appointments, site visits, and presentations to support the sales process.Client Communication & Relationship...


  • Singapore Neo Garden Catering Pte. Ltd. Full time $80,000 - $120,000 per year

    We are looking for a dynamic and passionate Sales Executive / Coordinator (Catering) to be part of our big family You will be responsible for establishment and expansion of clientele, upholding quality service standards and branding initiatives.If you are looking for a fulfilling career with Singapore's Largest Food & Catering Group , send us your...


  • Singapore NEO GARDEN CATERING PTE. LTD. Full time

    We are looking for a dynamic and passionate **Sales Executive / Coordinator (Catering) **to be part of our big family! You will be responsible for establishment and expansion of clientele, upholding quality service standards and branding initiatives. **Job Highlights** - Singapore's Largest Food & Catering Group - Attractive Remuneration, Benefits and...

  • Catering Sales

    4 days ago


    Singapore THE RITZ-CARLTON, MILLENIA SINGAPORE Full time

    JOB SUMMARY Assists the property’s Banquets/Catering Department in the property's reactive and proactive sales efforts with a focus on group and catering accounts. The position contributes to achieving revenue goals and the financial performance of the department. Assists in implementing the brand’s service strategy and applicable brand initiatives in...


  • Singapore RICHFOOD CATERING PTE. LTD. Full time $40,000 - $80,000 per year

    Sales Support: Assist the catering sales team with lead generation, prospecting potential clients, and following up on inquiries. Provide detailed information about catering services, pricing, and availability. Coordinate and schedule client appointments and site visits for the sales team.Client Communication: Act as the primary point of contact for clients,...

  • Catering Sales

    2 days ago


    Singapore The Ritz-Carlton Hotel Company, L.L.C. Full time

    Overview Assists the property’s Banquets/Catering Department in the property's reactive and proactive sales efforts with a focus on group and catering accounts. The position contributes to achieving revenue goals and the financial performance of the department. Assists in implementing the brand’s service strategy and applicable brand initiatives in all...


  • Singapore Four Seasons Catering Pte Ltd Full time $60,000 - $180,000 per year

    Join Our Growing Catering Team – Sales ExecutiveBe part of creating memorable food experiences for a variety of events We're seeking a proactive, service-oriented Sales Executive with experience in catering and event sales to drive bookings, build strong client relationships, and coordinate events from start to finish.What We Offer: Complimentary staff...